When it’s about the service industry, marketing is everything. Are you a new-gen business owner?  Then you must know that marketing is not just an option which you may try, it is mandatory. Nothing targets the audience better than a well-planned digital marketing strategy.

However, promoting a business online gets quite challenging. To illustrate, if you are into a home painting business, there is no one-size-fits-all success formula. To be clearer, different marketing strategies are required for different business sectors.

If you are trying to capture your target audience from a metro city like Kolkata, try to understand the role of marketing.  Your painting company needs to be marketed and no matter how great your work is, reaching the height of success takes effective marketing strategies. Given that, the best digital marketing agency in Kolkata would be your ultimate savior.

What Is The First Step To Take As A Beginner?

Are you wondering where to start? First of all, you need to build a professional website.  Specifically, it needs to be an SEO friendly website for the best results.

Choose Your Niche:

The painting industry is quite versatile as it has multiple services. That is why; you need to choose your niche, before you figure out your digital marketing strategy. Try to find out what your competitors are up to and what your target audience needs most.

Creating A Strong Social Media Presence:

Are you all set with a professional website? It’s high time you create your social media personae.  You need to create business profiles on multiple social media platforms.  For instance, Facebook, Instagram, Twitter, LinkedIn are some of the most popular platforms to reach potential customers. Thinking about hiring the best social media marketing agency in Kolkata?  You are on the right track.


The need for networking goes without saying when it comes to industries like education, health-care, boutique business, restaurants, jewellery, beauty salons and last but not least, home paints. To create a strong networking base, you need to reach more people. The digital age allows you to reach more people.

 Promote Positive Customer Reviews:

You have an online platform, to begin with, and why not make the most of it?  If you are doing well in your niche your customers are going to leave a positive review. Aren’t you taking advantage of all the positive remarks? You are surely missing out a lot.  To demonstrate, you should promote all the positive feedbacks through your website, social media pages and any mode of online advertisement. A good review goes a long way to attract new customers.  However, if your customers are not leaving you with good feedback, you may think about some special offers, contests or giveaways and promote those through the online platforms.

Rely On The Professionals:

To conclude, it is not possible for you to take care of the digital marketing strategy when you already have lots on your plate. Therefore, it would be best for you to hire a digital marketing company in Kolkata who specializes in serving the home paint business entities.