How to rank on Google without backlinks
Yes, it is entirely possible to rank your website without daunting collections of backlinks! Collecting backlinks is a rather lugubrious ordeal since you have to beg for backlinks from others. As a leading SEO agency in Kolkata, here we have unveiled how you can rank on Google by leveraging only the on-page SEO. Here is how you, too, can do it.
Ranking your website without backlinks: how to make it possible
Since we are blocking out one important tool for SEO, the backlink, we have to make the most of our on-page SEO. To do so, the following steps are crucial:
The expertise of the writer
The criteria of Google to assess the quality of the content are E-E-A-T, or, in other words, experience, expertise, authoritativeness, and trustworthiness.
So, to imbue quality in your write-up, the writer’s experience should be displayed in the writing. For instance, in the case of a medical niche, the writer must be experienced in writing blogs and articles for the healthcare industry. It will be better if they have first-hand encounters with doctors and experts in the field.
Second, comes the writer’s expertise, aka credibility. Is the writer qualified enough to weave blogs on behalf of you? Are they good with juggling words or sentences in a spellbinding manner? All these add up.
Thirdly, authoritativeness. It springs from the writer’s standing or reputation in the industry. If articles concerning an insurance agency are written by an insurance executive, the authority will come out through more direct life stories of humanlike examples. This first-hand experience matters a lot to the search engine.
Trust is the central motif binding all three of these parameters: your article should contain truthful information. It should provide value to the users instead of misleading or manipulating them into buying or making a sale.
When all these aspects are orchestrated to perfection, the write-up can become the cream of the crop, aligning perfectly with what Google wants from on-page SEO.
The importance of low-competition, long-tail keywords
When you are trying to optimize your on-page SEO, you should primarily choose keywords that are low-competition. An SEO company in Kolkata will help you find keywords that are easier to rank since fewer websites are competing to rank these keywords.
The strategy is simple: you need to begin with low-competition keywords within your niche, and as you climb higher through the SERP, you can start ranking for tougher keywords.
For this purpose, you can use a tool like Ubersuggest. Let’s say you want to find keywords on the topic of ‘Backlink expert.’ Simply search there, and it will reveal the SEO difficulty associated with this keyword.
Moreover, it will suggest a range of other keywords under the same topic with their corresponding SEO difficulty. Your best calls are those keywords that offer high search volume yet low competition. Compare the values of SD or search difficulty along with volume to make your pick.
De-clutter your on-page SEO
This one is a must: de-clutter your on-page SEO. To this end, you should optimize your title tags with your main keywords. You would also need to ensure the following to make your page conducive to SEO:
- Optimize your title tags with a primary keyword
- Provide a crisp but relevant meta-description that includes your keywords
- Make your URLs SEO-friendly
- Use proper headings & sub-headings to structure your content
- Incorporate relevant images with proper file sizes to improve load times
- Optimize your images with alt-texts for SEO and accessibility
- Link to credible high-authority sites to improve your SEO
With these site architecture elements out of your way, you can move on to the following factors.
Your website is like a mansion housing content. And like any mansion, it is full of houses and passages. Internal linking is the tool to lead your users from one section of your website to another.
They are like the doors and passages that allow your visitors to wander around your website freely with increasing seamlessness. So, if you have a new place in your mansion and no door or passage leading to there, it will significantly hamper your website experience. Moreover, more internal linking means an increase in engagement time for the users. This, in turn, will relay to the search engine that your website is authoritative, relevant, and user-friendly.
Update old content
Do you have an old URL that is underperforming? A good SEO agency will always suggest you update your content that is underperforming in terms of organic traffic, engagement, or conversions. Since the search engine algorithm aims to provide the latest content and information with respect to a keyword, it is a wise idea to keep your content updated. You can do the following to update your underperforming content:
- Identify your underperforming content using Databox’s decaying site pages & posts data-board template.
- Try to pinpoint why your content is underperforming (It could be because of issues such as outdated information, off-topic, missing search intent, poorly written, or lacking in SEO optimization).
- Revise and promote your updated content by featuring it on social media or other promotional channels.
It is a smarter idea to update your old content than creating a new one from scratch. It will help you look consistent before the eyes of the search engine.
It is entirely possible to rank your website without resorting to backlinks. Leverage the above-mentioned strategies to find on-page SEO success for your website!