Are your digital marketing ads reaching the right audience? If the answer is no, there is fault in your digital marketing stars. Relax; the situation is reversible with the right strategies. Make sure your digital marketing campaigns work as well as you need it to be.
B2B Or B2C: What Is Your Catch?
First and foremost, define your online marketing platforms to define your target audience. The first question is it B2B (business to business) or B2C (business to consumers)? After all, the two segments have totally different approaches and that is why you need to set different target methods for both.
The prime difference between B2B and B2C is that mutual trust and relationship are required to convince other business entities whereas aggressive promotion is the key to play the B2C marketing tricks.
Create your ideal audience’s profile:
Being a brand, you want to reach the right people. To be more specific, you should reach the relevant audience to create a customer’s personae. Your trusted digital marketing company in Kolkata should focus on the below-mentioned factors.
- How old is your target audience?
- Where do they live?
- Are they female or male?
- What is their religion/race/orientation?
Don’t these sound like important questions to ask? You are surely missing out a lot. The more answers you can provide, the easier it gets to narrow down your target audience. However, you shouldn’t take the risk of limiting your reach too much. Otherwise many good scopes of leads might get cut off.
Don’t Forget The Role Of Social Media:
Social media is fun, isn’t it? Don’t keep it within the boundaries of the wonders of your personal life. At this time when digital marketing is on the top of every other marketing trick, ignoring the power of social media would be the biggest blunder. Consult the best social media marketing agency in kolkata that has an integrated and holistic marketing agenda.
To begin with, find the answers to these questions given below:
- Who is your target audience?
- Decide what would be your message for your audience.
- What is your target audience’s most favourite social media platform?
- Define your end business goal.
Find the proper answers to these questions and it will help you to define your audience and ultimate branding goals.
What Is The Key To Successful Social Media Marketing?
In the first place, you need to choose the best social platform for your business. It seems likely; there is no single platform when it comes to using public networks. Below, we have put together a simple and quick guide to choose the best social media platforms.
Not to mention, Facebook is still maintaining its highest position among all the social media apps. Apparently, Facebook is the biggest platform to reach the target audience- whatever they are like. With nearly 3 million monthly active users, it has become so popular. You can find users of all ages here. As per the recent surveys, people, coming from the age group of 25-35 contain the largest user base.
Owned by Facebook, Instagram is another popular channel which has become one of the best online platforms for entrepreneurs. Instagram has billions of active users who use this app to enjoy high-quality photos and videos.
With an average of about 400 million active users, twitter marketing is also a powerful tool for your social media marketing strategy. It is quite a viable option for the business entities which target both the male and female consumers. Usually, the audience on Twitter tends to be a bit younger as in between the ages of 18 to 30.
Are you targeting specifically for professional executives? It is one of the best social media platforms for professionals. For instance, this channel is best to post a variety of different kinds of content from job openings to company updates.
To conclude, Apart from SEO and PPC, consider other platforms as well. Now you are familiar with all the best platforms for your digital marketing platforms. Choose the best digital marketing and SEO company in kolkata for your business growth.