If you plan to design a website or an app for your business for the first time, you might come across terms like UI and UX.

You might wonder what these alien tongue twisters are and how these are relevant to your site.

So, in this blog, Digital Googly, a web development company in Kolkata, will explain everything you need to know about UI and UX.

Let’s get started.

What is UI?

The user interface (UI) is the space where interactions between humans and machines occur.

For instance, take a look at your YouTube home screen. Everything you see, the search bar at the top, the “Trending” and “Subscriptions” and “History” categories on the left, the “Recommended” videos below – are all part of UI.

User interface design should minimize the effort a user has to invest in interacting with a digital product (website or app) and help them accomplish their goals easily.

A good user interface is functional, reliable, and enjoyable to use.

What is UX?

UX refers to the process of researching, developing, and refining all aspects of a user’s interaction with a company in order to meet the user’s needs.

Imagine you click on a YouTube video of your favorite comedian, and it takes ages to load and play. Imagine you search “cute cat videos,” and nothing shows up. Imagine you can’t search an account by its username, making it hard for you to find that new Bollywood hit song.

How would you feel? Frustrated for sure. Nobody enjoys using a product that doesn’t provide them with what they want. Solving these problems is the job of a UX designer.

According to one of the best web development companies in Kolkata, UX designers must ensure that people find a company’s products or services valuable after interacting with them.

A UX designer must answer the question, “How can a company’s digital product best meet users’ needs?”

UI & UX Designers Should Work Together

UX designers of web design and development companies in Kolkata handle various tasks centered around optimizing a website or an app for effective and pleasurable use.

On the other hand, UI designers concentrate on a digital product’s appearance and its presentation and interactivity.

The role of UX and UI designers may vary, but the end result does not. A digital product’s success depends on both UI and UX designers.

Therefore, they must collaborate closely to meet users’ needs and goals and address key pain points in the user journey.

To ensure that these goals are met consistently, Digital Googly, a web development company in Kolkata, always develops a style guide at the start of a project.

A style guide is a collection of agreed-upon design guidelines that aid product and brand consistency.

It acts as a foundation for our UX and UI designers and other team members as they collaborate to create products and experiences that are effective, efficient, inclusive, and enjoyable.

Have any further questions regarding web design and development? You can call at 83369 20676 to chat with our expert or visit https://www.digitalgoogly.com/contact to drop your requirement.