The beauty of web design is that it is dynamic. It evolves in response to changing times and needs. Hence, you must keep your ears to the ground and adapt to the changes to give your prospects the best experience.

However, keeping track of all the shifting preferences is difficult. Therefore, Digital Googly, a web design and development company in Kolkata presents the top four web design trends to watch in 2022.

  1. Immersive Image Design

Immersive image designs blend high-quality images or videos with written content. It provides users with a seamless navigating experience.

Suppose you are a travel company. Instead of a static rectangular image of a beach and sunsetting (which we are sure most customers are now bored with), you can use the same image but introduce a blending effect to transition into and complement your written content.

It is an excellent way to keep your visitors interested while also providing useful information and experience.

  1. Typography

So, you’ve got the right typography colors, type, size, and style on your site. However, there is another element that can significantly enhance your user experience.

It is ‘motion.’ Using a well-timed, strategically placed moving type can help your site stand out from the sea of websites and apps that people visit every day. According to Digital Googly, a web development and design company in Kolkata, changing typography is most effective when used sparingly and applied to key pieces of content.

  1. Line Art Backgrounds

Every few years, a new website background trend emerges. Dramatic gradients, dark color schemes, and background video sliders have been trending in the last few years.

Now, it’s something less dramatic but equally engaging in 2022. It is the application of line art. When used correctly, line art can attract and guide or direct.

Directing or guiding does not require arrowheads or pictures of models pointing fingers. Line art can accomplish the task subtly and effectively while also improving the user experience.

  1. Interactive Graphics

The attention span of website users is now less than ten seconds. As a result, engaging visitors is more difficult than ever. However, interactive graphics can get the job done effectively.

According to the best web development company in Kolkata, an interactive graphic is a way to present data to users in the form of animations, creating a unique experience for those who wish to check specific information.

For example, you can add motion to your call-to-action button to make it lively and clickable. When a visitor hovers over a key image or icon, you can also make it animate or transform in some way.

You don’t need to incorporate all of these trends into your website. Focus on the one that is most likely to give you results and customize it according to your needs.

If you want to make your website up to date with the latest design elements and give your users the best experience, contact the web design experts of Digital Googly.