There are hundreds of salons spread all across Kolkata. Hence, if you are a salon owner, you need to adopt digital marketing strategies to be visible and stand out from your competition.
Here are four tips from a digital marketing executive of Digital Googly, a digital marketing company in Kolkata that you can use to boost your salon.
- Get More Reviews
Grooming is a personal and sensitive endeavour; therefore, it is natural that new customers who don’t know your brand will be doubtful about investing their money in your service.
This is where favourable reviews about your salon from your existing customers can come in handy.
Your prospective customers want to see how your present customers feel about their interactions with your company.
According to a recent survey, 56 per cent of individuals will click on a business in the local search results if it has great reviews, even if it isn’t the top result.
To increase your rating, ensure you receive a constant supply of good reviews.
“Encourage your satisfied customers to submit feedback that includes the specific services they purchased during their visit,” says the DM executive of our digital marketing agency in Kolkata.
This will showcase your team’s abilities, demonstrating to customers that you are skilled at what you do.
Furthermore, when customers highlight a specific service, they add keywords to their review, giving it some local search marketing strength!
- Perfect Your Online Social Game
Social media is an essential indicator of your credibility, and it is paramount to focus on your social game.
Photos are a good way to showcase your abilities and attract new clients.
Post high-quality content frequently to validate your experience in your field.
Making a daily or weekly social media to-do list is a great way to stay organized and on track with posting.
According to the social media expert of our digital marketing company in Kolkata, here are some examples of photographs that your salon or spa could use to promote itself on social media:
- Clients’ before and after photos
- Interior shots of your salon or spa
- Pictures of your stylists, technicians, estheticians, and so on (you can feature a new employee each week)
- Products or items for sale
- Gift baskets for the holidays
- Videos with quick tutorials (how to curl your hair using a flat iron, etc.)
- Be Intentional and Consistent
A great brand takes time to develop, but it must be established with tremendous desire.
Consistency is essential in everything from your company’s name, logo, and tagline to your products and services.
Therefore, you need to be thoughtful about representing your company in all aspects, from the moment your customers first encounter it online to the moment they walk through your door.
- Additional Tips
Here are some other simple recommendations to assist with your salon’s digital marketing:
- Allow customers to schedule appointments online.
- List your pricing and services on your website.
- Make an investment in local search marketing.
- Consider using social media advertising.
So, is that it? Is that all you need to ace your business? Well, only if it was that easy.
Apart from these tips, there are hundreds more that Digital Googly, a digital marketing agency in Kolkata, uses to help clients get their sales revenue up.
Want to know about them? Call at 8336920676 to talk to our expert.