Businesses must have a strong marketing presence. However, amidst the chaos of meeting the objectives of generating leads and sales, we can lose sight of what it all comes down to – building valuable relationships with your customers and prospects.

Building a community is one of the most effective marketing strategies used by many large corporations. It enables you to build a relationship with your customers that extends beyond the scope of the sale, resulting in a steady stream of referrals and new business.

In the past, when technology was less mature, community building was a difficult nut to crack.

However, with social media, all you need is an account and the willingness to participate.

Is your company obsessed with sales and missing out on opportunities to build relationships? If your answer is yes, this blog will explain why it’s critical to focus on community building alongside your sales efforts.

Here’s a list of benefits and facts about social media communities from our digital marketing agency in Kolkata, India’s social media expert.

Increases Personal Recommendations

In social networks with high engagement, people often go out of their way to personally recommend a brand they trust to people they know.

A new study reveals that you don’t need a large advertising budget to drive sales – face-to-face or word of mouth among friends and family drives more purchases than any other purchase influence.

Promotes Engagement

social media marketing agency in Kolkata, India, can not only enable your followers to like and follow you on social media but also interact with you, increasing brand engagement.

Customer engagement is one of the most crucial aspects of any successful business. According to studies, a wholly engaged customer with a company generates 23 percent more revenue than a customer who is disengaged.

Hence, increased consumer engagement equates to increased profits.


You can encourage your team members to respond to questions and concerns raised by your followers by using social media community management.

This can help you save up to 72% on customer support costs while also showing your existing customers and prospects that your brand listens to their concerns and addresses them timely.

Increases Brand Visibility

A social community is one of the most effective forms of word-of-mouth marketing. Word of mouth marketing cost effectively expands your brand visibility and helps gain new customers.

A seasoned social media marketing agency in Kolkata, India, can provide you with the necessary tools and tactics to do just that.

Attract Potential Customers

With the right social media content strategy, you can achieve business and social media goals like brand recognition, thought leadership, audience engagement, and lead generation.

You can solidify your position as a go-to destination for your prospects for everything, from entertainment and education to inspiration.

Valuable Consumer Insight

You can track all your interactions with your customers on social media networks, says the social media expert of Digital Googly, a digital marketing company in Kolkata, India.

You can figure out how your products solve people’s problems, track down and respond to customer complaints, and gain additional insights from your target market.

These insights will help you develop valuable and consistent content that will resonate with your audience.

Helps Resolve Negative Sentiments and Reviews

In an online social community, you have the opportunity to respond honestly to negative reviews.

Honest responses demonstrate your dedication to listening to your customers, which goes a long way toward reputation building.