Imagine you have been saving up for months to buy a new phone. Now that your pocket is finally full, I give you two options – (i) Buy your phone from a local e-Commerce company, or (ii) Buy your phone from Amazon. Which one will you choose?
If you are anything like the 500 million Indians, you will choose Amazon over your local e-Commerce company. But why? The answer is simple – trust.
The reason why millions of customers choose amazon over other e-Commerce sites is that the company spent years building its trustworthiness among its audience. So, if you are an e-Commerce company, building trust should be among your top priorities.
According to Digital Googly, a web development company in Kolkata, India, here is how you can get your e-Commerce site’s trustworthiness bar higher.
Ace the First Impression
When new customer visits your site, they will always be critical of you. Every design element, text, image and video will be scrutinized. One mistake, and your prospect will bounce. So, what can you do?
Since your homepage frequently serves as a digital welcome mat, it’s an important location for establishing customer trust. You should focus on making a good first impression while also directing shoppers to where they can go next.
In the following sections, we have categorized the elements that build trust into two groups – the essentials and the good-to-haves – to help you prioritize.
The essentials –
- Consistent and polished content with high-quality photography and error-free copy throughout the site
- A neat and uncluttered layout
- All-device category navigation that is simple to understand and use
The good-to-haves –
- Clear and easy-to-understand category names in your navigation (e.g., Shop, Women, Men, About, Contact, etc.)
- When selling internationally, copy and content should be translated into the shopper’s language, and prices should be listed in the local currency.
- Pages of your e-Commerce site must load quickly and without errors.
Provide Essential Information
When customers go through your site, they ask questions like – do the listed products solve their problems, are they of the right size and dimensions and is the price fair. Therefore, it’s important to make your products easily discoverable and include relevant information, says the web development company in Kolkata, India.
The essentials –
- Provide a variety of product photos.
- Divide product descriptions into sections to increase readability.
- Include a size chart, preferably with size conversions, on your product page when appropriate.
- Include recent product reviews on the product page.
The good-to-haves –
- Include return policy and shopping information on the product page.
- Include a product video on the product page.
Share Your Story
The history of your brand, the values and principles that drive you, and whether or not you will stay true to them are things newcomers often want to know. Therefore, according to Digital Googly, a web design and development company in Kolkata, India, it is important to include the following elements in your site to help your prospects make a buying decision.
The essentials –
- An About Us page
- A Contact page
- A phone number on the Contact page
- A detailed story of your brand included on the About Us page
The good-to-haves –
- On the contact page, include a professional email address associated with the store domain
- An option to contact customer service via online chat
- When appropriate, the address of your store’s physical location(s) on the contact page.
Show Current Customer Satisfaction
Customers who visit your site will always look for testimonials or reviews from other customers to learn about their experiences. Therefore, whenever possible, include current customer reviews, says the best web development company in Kolkata, India.
Shoppers place a high value on the assurance provided by unbiased customer and store reviews. Unsurprisingly, they pay careful attention to what past customers have to say.
The essentials –
- Positive product ratings.
- Positive product reviews posted on social media platforms like Instagram, YouTube, and others.
- Product evaluations that are descriptive and include client feedback
- Positive store reviews on third-party websites such as Google, Facebook, Amazon, etc.
The good-to-haves –
- Product reviews on product pages with photographs
- Product reviews, including a video of the product
- Links to your store’s social media profiles