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The design that a company chooses for its website largely impacts how a potential customer is going to perceive them. From choice of background color to style; different elements of a website come together to create a first impression on visitor.
What it means is that a poorly designed website can result in potential customers leaving your website and landing onto your competitor’s business. As such, your website’s design can significantly affect various components of your digital marketing strategy, and nowhere this is more evident than in content marketing.

What is content marketing?

Content marketing can be defined as the practice of creating content that does not directly focus on the company’s product or brand; rather it generates interest in the relevant things by providing necessary specifications and information.
Although these guides are not basically an advertisement, but they have an impact on the visitor as visitors are more likely to purchase the supplies from your website, rather than a competitor.
But, how exactly does web design impacts content marketing?
We’ll try to find out a few reasons for this.


1. Accessibility
One of the most crucial factors to consider while designing a content-rich website is its accessibility. If you wish to put up an informational content on your website, make sure that it is easy to access and read. Your website must be easily navigable so that users can find the relevant information without going through the unnecessary and irrelevant content.
If a user has to go through each and every page of your website just to find the information they want, they are likely to give up and try another site. Creating an easily navigable set-up with required drop-down menus in place makes it easier for visitors to find what they are looking for and access it quickly.
2. Appearance
Visitors will judge the quality and trustworthiness of your content solely based on how professional your website looks. On the other hand, even if your content is of superb quality, bad web design can turn your visitors away.
If your website appears outdated or aesthetically unappealing, users may restrict themselves from considering you a valuable resource. You need to have a crisp design that can reflect your professionalism and gain the most valuable trust of visitors. You can take help of some of the best web design company in Kolkata to make your website user-friendly.

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3. Readability
After accessibility and appearance, the next important thing to consider on your website is the text. It should be appealing and gentle on eyes. Use of certain fonts can be overwhelming and unprofessional. It is better to use a specific font for titles and another for body copy.
Making good selection of fonts and colors is essential in determining how long visitors will stay on your website before leaving. People avoid reading contents that require a lot of effort to read because of its poor text visibility.
4. Comprehension
Many people are able to grasp the matter when it is presented before them in the form of graphics and photos. This makes it essential for you to include visuals in all your contents.
For example, it is easier to go through a cooking website, if it has cooking videos instead of procedures retain in text. People can easily learn about the recipe from the video and chances are, they will return back in case they need to find about some other recipe.
Visual contents like photos and videos provide a better idea about the use of your product or services to the customers. From design perspective, your website layout and visual content must blend together so that it becomes easy for readers to go through photos and watch videos.

Need for a content friendly site

It is not just one or two, but a lot of elements play their role in content marketing, but the point to keep in mind is that you must design your website keeping readers and visitors in mind. The easier it will be for your users to find the relevant content, more enjoyable it will be them to remain on your website; the more effective will be your strategy.