Search engines have seen gradual development in their evolution process over last couple of decades. These updates are bundled with added features which helps the users to make the most out of the technologies available. Such changes have not only made surfing web easier but also has benefited the users with a lot of other features like voice search options and the introduction of mobile sites.
Why has voice based search gained so much popularity over the years?
Voice searches have gained significant popularity these days. It is true that voice search is still to go long a long distance in usage patterns as compared to the text based searches. With the introduction of Bixby, Apple’s Siri, Amazon’s Alexa, and Google Assistant, this trend will continue to expand over the coming years. Voice search has gained so much popularity mostly because of its ease of use.
By 2020 it is predicted that nearly 50% of all the searches will be voice enabled search.
Voice search not only saves our time by removing the typing work but also is much easier to use. All user has to do is to press the microphone button on the search bar and then speak the words that they want to know about.
But the question now is; how to optimize the voice search? With the increase in number of mobile phone users, more and more voice related traffic is coming on the internet. That’s why optimization is important so that users can make use of the voice based applications to its optimal level.
What are the different ways to optimize your voice search?
There are a lot of different ways to effectively optimize a particular website for voice search. The very first thing that needs to be done is to figure out the purpose of the voice search of the user. Statistics reveal that among adults and teenagers’ voice search is mainly used for calling someone, checking out movie times and knowing directions.
The business people generally make their strategies on Google My Business. It is recommended for the users to pitch such words that are easy to recognize; for example, while asking questions, you can include words like: why, how, where, when, etc.
Today, search engines index pages according to mobile first policy i.e. the pages that are a part of mobile website will be indexed first in search engine results. So, it is very important to optimize for the mobile phones as well. Websites that perform faster and are easily navigable are more voice-search friendly and will continue to attract more users.
Effects of optimization
Due to increasing popularity of voice searches, it has become important to optimize the websites. This will not only increase the internet traffic for existing keywords but also generate new keywords that can be used by users for their business purposes. In this technological arena, where speed is the ultimate driving force, voice searches will continue to be an important part of SEO. In coming years, voice searches are doomed to take over the traditional written searches. As predicted by the tech giant Google, by 2020 nearly all the searches made on internet will be voice searches. Another thing that can be done to enhance optimization is to create an FAQ page where all the recently asked questions could be listed.
Future of voice search
Voice searches are by far much better than written searches. With the difference between voice search and traditional search becoming less by each day, Google can function much more efficiently than ever before. You can approach some of the best web design company to get your website made with in-built support for voice search.
With the help of above mentioned suggestions, users can easily use various features of voice search to make the maximum out of it.