There is a continuous change going on in the world of social media. Each year, there is the development of new trends, ideas, and unspoken rules. The changes are rather gradual and relatively predictable and aren’t sudden or expected in most cases. Here we will discuss the expected social media trends of 2019.
Social listening
The act of crawling the web and social media platforms to find all mentions of a brand (or any other keywords) is called social listening (monitoring). Customer service and reputation management are the current primary goals of social listening. There are many other goals also. It is expected that using social media listening for these two causes will become even bigger. Besides this, using social media listening for lead generation and social selling will be the real trend of 2019. The features that are made specifically for lead generation are being introduced by some tools in their toolbox. Social listening usage will continue to grow and expand to include new possibilities as people sharing their frustrations, ideas, and recommendations online are not about to stop. Any company doing social media marketing in Kolkata can use these possibilities and help its clients to grow their business.
Video content
Video content is expected to once again dominate the market in 2019. The opinion that 80% of what we consume online will soon be video content is held by some experts. In the case of live videos, this is especially true. On YouTube, the trend was always popular and now Facebook and Instagram have now taken over the trend. When someone is going live, we get notified. The live videos seem especially attractive and meaningful to social media users as these videos have authentic and ephemeral nature. The perceived trustworthiness and relevance of a brand is increased by live videos and you might not want to ignore this trend. A YouTube marketing company utilizes effective video content to promote the businesses of its clients.
Micro-influencers
Social media influencers have become a major trend in the past couple of years. There are YouTube millionaires, Twitter influencers and Instagram stars. There are millions of followers of these people. More people than TV ad makers could ever hope for instantly see their every post or vlog or tweet. The prices for the services of social media influencers have increased a lot as their numbers have largely increased over time. For this reason, other alternatives including micro-influencer marketing are being used by more businesses. These smaller names are trustworthy and down-to-earth. They are not also massively targeted by advertisers. The marketers are about to recognize this high marketing potential in 2019.
Personalization
It has become very easy to get insights into all kinds of information about the people sitting behind the screen because of the vast amount of information being uploaded by people each day. The consumer expectation has increased as it has opened the door for enhanced personalization. On the consumer’s purchase history, clicked links, social media posts and other behaviors, all of content, products, and e-mail can be based.
Timeliness
Real-time communication is the almost immediate future of marketing. 24/7 customer support, real-time social selling, chatbots and constant monitoring for a potential social media crisis are the social media trends in marketing. Customers continue to use your products, talk about them online and buy new products at any given moment. There is no sleeping of social media and this is effectively utilized by the top digital marketing company. As a result of advancement in technology, now there are tools to look for mentions of a brand in real time, tools that schedule content to be posted at any point and chatbots that offer immediate help.