Instagram has a huge advertisement audience of over 1.16 billion users, giving marketers a considerable scope. And Instagram marketing’s potential reach has increased significantly this year, rising by 76 million people in just the last quarter.
At least one company is followed by 90 percent of the overall Instagram users. And it is not that consumer products are the only ones that prosper. When it comes to exploring new products or services, more than 36% of B2B decision-makers use Instagram.
These Instagram marketing tips from Digital Googly, one of the most reputable digital marketing companies in Kolkata, will help you rev up your Instagram campaign, whether you’re just getting started or a seasoned pro.
5 Instagram Marketing Tips
- Use Your Business Account
A business account allows access to features that a personal account does not, such as:
- Instagram Insights
- Instagram Ads
- Instagram Shopping
- Contact Info and Call-to-Action button on profile
- Primary/secondary messaging inboxes
For influencers and content creators, a creator account comes with its own collection of benefits. However, for the majority of advertisers, a corporate account is the way to go, say the social media marketers in Kolkata.
- Clearly Define the Goals
Every social media site is a tool. However, you can’t make good use of those techniques unless you know what you’re trying to accomplish.
To different marketers, Instagram marketing can mean different things. Are you attempting to:
- Establish an online presence for your company?
- Raise brand awareness?
- Look for new leads?
- Create a name for yourself as an industry leader?
- Sell goods directly from the app?
You may want to mix and match a few of these outcomes. However, you’re unlikely to get there unless you decide where you want to go with your Instagram plan.
- Know Your Target Group
According to the top social media marketing company in Kolkata, when considering how to advertise on Instagram, a little preliminary research will help you find out who you can target the most effectively. For instance, our analysis on Instagram demographics reveals that:
- Instagram’s most popular users are between the ages of 18 and 29
- One of the biggest Instagram markets is India
- Instagram is used by more city dwellers than their suburban counterparts
That doesn’t imply that you can just use Instagram to reach out to urban Americans in their twenties. Instead, you can identify your target audience so that you can build content that speaks directly to them.
- Optimize Your Profile
Your Instagram bio has just 150 characters to make a good first impression, express your brand personality, and tell people why they should care about following your account.
That’s a lot to expect from such a small area.
Fortunately, your Instagram profile has a few additional fields for showcasing your brand and making it easier for people to find you, including your name, username, website, category, and contact info.
If you are looking to get people to engage with you on Instagram, you have to engage yourself. Posting high-quality content is awesome, but if you never react to comments or connect with other users, you’ll be lonely on the network.
React to user comments on your feed at the very least. However, you should also look for famous accounts in your niche to follow, like, and comment on their posts. Make yourself visible without being self-promotional, suggests the marketing executive of a digital marketing agency in Kolkata.
If someone tags you in a message, take a look at it and see if there are any ways to participate.