As you scroll through your Instagram feed every day, don’t you constantly notice new posts and stories from all the brands you follow for new business inspirations?

Such posts are on-point, aesthetically pleasing and creative. Probably, all of a particular brand’s photos have the same filter so that they match. It makes their Instagram profile look much artistic, professional and authentic (most important) when visitors, like you, browse their profile.

Well, this is a great example of social media marketing. Do you wish to have something similar for your own business? Do you want a long list of followers and a huge number of likes, reposts and comments on your business Instagram page ( or all the other platforms) too?  A digital marketing agency can be your ultimate savior.

What is social media marketing?

It is all about creating catchy and captivating contents which you can promote through all the social media platforms like Facebook, Instagram, and Twitter. First and foremost, your content should be unique and it should tailor to the specific platform you are using to boost your conversions.

A little checklist for you to understand the current scenario of the digital world:


Users: 2.3 billion (approximately)

Audience: From all the age groups.

Industry impact- B2C

Best Results For- advertising and brand awareness


Users: 1 billion (approximately)

Audience: Mostly millennials and generation X

Industry Impact: B2C

Best Results For: Behind-the-scene stories, natural looking media, advertising, brand awareness.


Users: 700 million (approximately)

Audience: Most of the professionals, industrialists, freelancers, self-employed ones.

Industry Impact:  B2B

Best Results For: business development, employment marketing

What are the benefits of social media marketing?

  • Rewinding back to the year of 2017-2018, there were over 3 billion people on social media universally. Because of the sheer amount of users on social media you can reach a wide number of audiences.

  • As you know social engagement includes things like likes, comments, shares and reposts. It also helps to increase your brand awareness by directing viewers straight to your website. Hiring the best social media marketing agency in Kolkata will make you able to get all these insights.

  • Sharing and promoting your products on social media is a simple way to generate your lead, boost your conversion and increase your sales.

  • Social media is a great way to keep a check on your competitors. You can keep an eye on what social media tactics are they following, what are the products, all the campaigns they are implementing and the way they are interacting with their followers.


Determining your company’s social media marketing strategy might be hard at the beginning. Don’t worry, when the best social media marketing company in Kolkata is here to help you all through your journey!