Your website should reflect the style of your brand. In other words, it must bear the signature. As a leading website design and development company in Kolkata, here we want to help you think in deciding the signature style of your website. To begin with, let us discuss the factors that should determine the overall design statement of your website. 

Elements that should influence the style of your website

Let’s take a cursory glance at the elements that you should consider before settling on a style statement for your website: 

Your target audience

Digital marketing lets you precisely target your audience. So let’s begin with the basics: who are your target audience? What are the demographics? What are their cultures and ethnicities? So, once you narrow down all these essentials, you can answer with more confidence about whose tastes you are catering to. For instance, if you want to reach out to mid-level business owners, your website must be crisp, clear, and easily accessible. However, if you are reaching out to a posh and highly-cultured audience, your website, too, should be able to brew the taste accordingly. 

Your brand identity

What are your brand values? After all, your website is representing your brand and must be organic to the essence of your brand values. For instance, if you infuse too much art in your healthcare website, which people visit for useful information, the disparity between your form and content will be all too apparent.

Your industry

The industry you’re in can also influence the style of your website. For example, a law firm might have a more conservative website style, while tech start-ups might have a more modern and edgy website style.

Now let’s take a cursory glance at the treasure trove of styles available to you to play with. 

Different styles you can choose from when designing your website

Once you have cleared all the smokes of your business requirements, let’s delve a little deeper into the terrain of what styles you can choose from according to your business.


As a prominent website design and development company in Kolkata, we can’t sing praises about this one enough. If you are looking for an uncluttered style with a heightened focus on typography and whitespace, this one is your go-to. It is especially loved by businesses that want to erect a professional and sophisticated image.


Wanting to make a bold statement with your brand? The modern trend of designs can serve you the best with its stylish UI/UX design and an emphasis on bold colors and graphics. 


Want to recreate the gust of nostalgia symptomatic of the 70s and 80s fashion and beauty magazines? Well, we bring you a retro website with vintage fonts, a mix of colors, and designs.


And lastly, if you want to leave a stirring deep sensation in the heart of your audience, go emotional with strong colors, images, and overall sentimental tones. You can create a sense of urgency, excitement, or inspiration. This is the style Spotify pulls off so efficiently. 

So, we have mastered all these genres. According to your business needs, we can simply suit the style, emotion, and theme of your website. So beyond these four categories, we have an infinite array of customizations for you to choose from. Does your business need a website? Reach out to your trusty website design and development company in Kolkata today.