When selecting what sites will appear on the search engine result pages (SERPs), search engines make a lot of quality recommendations. You have to prove that you have superb content to prove the world and help these search engines understand when to consider you as the best solution for puzzled searchers if you want your website to make a prominent presence on the search engine result pages (SERPs). SEO is the term by which these practices are called. The companies providing SEO services in Kolkata know the process of doing this. There will be a big advancement in this field in the year 2019.
The following are the top 10 SEO trends to get ready for in 2019:
Adopt Mobile-first index
We have first heard about the mobile-first index in March 2018. Google also launched the mobile speed update a few months after this. Behind the ranking of mobile sites, loading speed is an important factor. If you want to rank higher in the SEO, you need to have a lightning-fast mobile site.
Adopt the featured snippets look for you
As Google strives to provide more convenient results for the users, Google is continuously searching for its new look. The format called featured snippets is being adopted by Google. You will get proper SEO if you slide right into one of these featured snippets.
Adopt the new video carousels
Google switched out the static three-video display for a more wide-ranging video carousel on past June 15. The users can keep on scrolling through around eight separate listings in this new version. You now have proof that video marketing is a must. A YouTube marketing company can help you in this matter.
Care about your brand reputation
As a business owner, you should care about your brand reputation. There can be a tangible impact on Google’s decision to favourably display your page by how the internet perceives your brand. Backlinking is a common way by which you can demonstrate your reliability as a brand.
Produce quality content
In terms of content, quantity just not only matters in order to rank high. In the content game, quality also matters. You need to have great content if you want a better result.
Maintain your website’s security
The data of users are more vulnerable in HTTP websites. Therefore, Google gives a warning when we are about to enter such websites. Therefore, your website should maintain the security guidelines of Google if you want to be on the good book of Google. For this, you need to give the responsibility of developing your website to a website development company.
Get inside Google’s (Rank)Brain
To process and organize its multitudes of search results, Google deploys RankBrain, the machine-learning AI (artificial intelligence) technology. Paying attention to increase both of those factors of your website will always be appropriate as long as Rankbrain holds an important place in Google’s powerful algorithm.
Put LSI keywords in your content
You can define LSI (latent semantic indexing) keywords as contextually-related words. They form nice little word families together with your main keywords. For assessing and organizing your page with its SERPs these give Google important context. Search engines can more effectively match a search query with the answer your page has to offer, as the search engine better understands the context of what we have to say. The best digital marketing agency knows all about this.
Optimize for voice search
There are new developments each year as well as more data we can use to understand how exactly listings are being categorized. Before moving on to the answer (FAQ page style), finding a way to literally write out an answer in your content seems to perform well on these voice search systems.
Go beyond Google
Amazon is a site to look for besides Google. If you want your website to be found, be present on Amazon. YouTube is another platform you should pay attention at. Before searching in Google’s conventional search page, more people are heading straight to YouTube. In order to include this area, it’s critical to expand your online presence.