SEO (Search engine Optimization) is the need of the hour for websites (and blog owners). It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
Here we are listing 5 reasons as to why SEO is so important.
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Cheap Investment
Investing in SEO is just like investing in real estate (you get more than you invest for) or you do get nothing at all (if you invest poorly). But as compared to other conventional means of advertisement such as PPC, email purchasing, social marketing, SEO services in Kolkata requires much less investment. With a little bit of smart investment you can get your website on the first page of goggle search results. This gives your website a lot of exposure to the potential customers.
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Brand Awareness
It is clear by now that your search engine rankings determine how much online traffic your website drives along with the quality of the traffic. SEO service provider in Kolkata lets your website appear most frequently on relevant searches. This creates awareness among viewers, and more viewers means a higher rate of conversion. The contents optimized through seo also appears on social media channels which helps your audience build a positive repute as well as promote brand loyalty.
For example, if you are to choose between some famous mobile brand and a local brand, almost all of the time you will go for the well known and trusted brand. It helps build this trust by optimizing your website for most relevant searches.
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More customers
A site alone isn’t enough to get clients. Even after being on the internet, it is pointless if people cannot see you. SEO company in Kolkata will bring you in the spotlight.
Customers tend to do online research and check reviews before making any purchase (80-90% of customers do so). If your website happens to pop up during this search (and have great reviews), you’re more likely to have a high conversion rate.
Without SEO, people will have a hard time finding your website and will instead find your competitors.
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Mobile Friendly
More than half of the total world population owns mobile phones. Today all over the world there are more mobile searches than pc searches. Because more people search on mobiles, they generate more page views and if your website takes more than 3 seconds to load in mobile, people are less likely to visit it. SEO services in Kolkata helps make your website more mobile friendly which increases the market outreach manifolds.
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Everyone is doing it.
Every website or business that is successful is doing it. Your competitors are already using this seo services in Kolkata to get the top goggle rankings and it’s time you join this trend too if you don’t want to get left behind. You can’t just rely on traditional modes of advertisement to run your business and just hope for someone to visit your website while your competitors are fully and smartly employing search engine optimization strategies for their operations.
SEO is here to stay. It is not going out of style anytime soon. The technical aspects of SEO may change but the end result will always be the same-trying to give online searchers the result they desire. It is not anymore an optional tool if you want your business to grow. Investing in SEO is more important than ever before. Remember, investment in it doesn’t need to be huge but is the one that needs.