When a person enters a query into a search engine, the results that appear are usually from websites that have been optimized for that search. These results are known as organic search results.

SEO or Search Engine Optimization’s goal is to increase the number of visitors to your website via organic search results. The more visitors you get from organic search engine results, the less you have to pay to advertise your brand.

However, generating quality leads through SEO is difficult. It requires the attention of SEO experts who are well-versed in their field. SEO experts analyze Google SERP and strategize solutions to help generate quality organic leads.

Here are some ways in which we at Digital Googly, an SEO company in Kolkata, India, help our clients generate leads with high conversion possibilities –

# 1: We look for high-volume, low-competition keywords

The Holy Grail of any SEO campaign is to find keywords with a high search volume and low competition. These keywords are more likely to appear on the first page of organic search results.

For instance, the keyword “dog groomers” receives 86,000 monthly searches and requires 123 or more quality links to rank on page one of Google SERP. Whereas “Dog groomers near me” receives 89,000 searches per month and needs only six high-quality links to rank on page one.

Therefore, focusing on high search volume and low competition keywords like dog groomers near me helps us take our clients’ website to page one without much effort.

#2: We create long-tail keyword content

We create relevant long-tail keyword blog content that links to the main product or service page. Long-tail keywords are great. They are a lot less competitive; therefore is, easier to rank for, says the best SEO company in Kolkata, India.

These keywords don’t have a high search volume; however, these help us target niche audiences who are more likely to convert.

Here are some examples of long-tail keywords – homemade coffee filters, making iced coffee at home, content marketing for SaaS, and content marketing strategies for software. Long-tail keywords consist of 3 to 5 words.

To create compelling and persuasive long-tail keyword blogs that both Google and readers love, we at Digital Googly, a digital marketing company in Kolkata, India, employ experienced SEO content writers.

#3: We create high-quality backlinks and a strong GMB presence

We build high-quality backlinks on high-domain sites for our clients.

Backlinks are links from a website to a page on another website. Pages with many backlinks from high-domain sites tend to have high organic search engine rankings. We target third-party sites whose content is relevant to our client’s products and services to earn backlinks.

For our clients who want to focus on their local prospects, we localize the content as much as possible and establish a robust Google My Business presence.

And that’s the end of it. Or not.

These three steps are only the tip of the iceberg. At Digital Googly, a digital marketing company in Kolkata, India, our SEO experts use hundreds of steps to engage, equip, and empower our clients.

Want to know about these steps? Let’s have a chat.