Website development companies suggest designing of responsive website. Such designing helps to make the sites viewable in mobile devices too. The mobile sets have undergone huge revolution in the current years. Starting from smart-phones, the devices to make quick follow-up were tablets and smart-watches. The advertisers too felt the need to make suitable drift in the mode of advertisements so that the brand loyalty remains intact. Studies have revealed the fact that while global expenditure behind mobile advertisement was $101 billion five years back, it has gone up to an amount of $40 billion in USA alone. Almost a tenfold increase in expenses has reported in the last 6 years behind advertisement in mobile devices.
Mobile pay creates loyal customers
Pay through mobile has yet to achieve popularity, but things are heading fast to that direction. Global mobile users are getting more and more convenient in using this form of payment and it is expected to reach a figure of $34 billion by the end of 2019. Various global conglomerates like Starbucks and Dunkin have started to offer mobile pay through their apps and customers get attractive rewards for using the apps. It is also expected that such payment may account for 50 percent of business besides accounting for superior brand loyalty to these global patrons.
Targeting consumers can be bettered with advertisements in mobiles
Digital marketing agencies uses the latest marketing technology in mobile devices. Such placement help in the integration of geofencing, purchase preference and social media interactions. The entire information about customer can be isolated that help in optimizing the aspect of personalized and targeted marketing. Customers show more brand loyalty as their needs are rightly anticipated and desires are correctly stimulated.
Shopping on mobile devices is getting popular
Interaction with brands can be smartly done through mobile devices. All the latest studies about customer behavior have revealed the fact that mobile shopping is among most popular habits in people. Mobile apps also, in consequence, are able to engage much more people than what could be done through traditional form of advertising. Mobile apps help the customer to take advantage of deals and shop at their own convenience. This is one of the main reasons for its popularity.
Enhancement of brand frequency
Mobile apps has been able to increase customer exposure to brands. Effective frequency suggests a situation where a consumer is exposed to a particular brand quite frequently. It also increases the brand loyalty. Through adoption of an effective mobile marketing strategy, brand visibility is increased too.
You can’t ignore mobile now
Customers expectations of interactions with various brands has undergone a revolution in the current years. With evolution of mobile application software, customers are more inclined to interact more through these apps. More than 50 percent of customers have confessed that a poor mobile app experience has made them stay away in patronizing a particular brand for the second time. Rest says that it imposes a negative perception about the products under a particular brand whose responsive status is not so good.