The number of internet users is expected to grow to 411.1 million in 2018. These Internet Users are from various towns and villages, mostly with computers, phones and other devices. The marketing medium that was mainly radio, TV and print media now also includes digital media known as digital marketing services.
The advantage in digital reach, however, is the fact that you can pay according to performance. It’s not that you have to pay even if anyone does not watch your ad. For example, you buy a 30 seconds slot on YouTube and pay per view. This applies to most forms of digital advertising.
In the last few years, enquiries for digital marketing services have grown a lot. At present, digital marketing is a major form of marketing. The efficiency of reach is a major advantage in digital marketing. You’re able to target a wide range of audience through digital marketing services.
Some mediums for Digital Marketing
Social media has evolved a lot till now. Different social media target different types of audience. The importance of social media as a digital marketing medium has increased a lot because we are always active in social media. Indian consumers have started actively responding to brand marketing on social media.
A video is an interesting medium that engages viewers of all ages. Creating online video advertisements for digital marketing services and playing them before, in between and at the end of various videos can engage more viewers than any other form of online content.
Mobile devices have become an integral part of our lives. We do a lot of things on our smartphones other than making and receiving calls. There are different ways of marketing on mobiles including SMS, MMS and in-app marketing and the key to success is to find the right way for your particular business.
Email is a quick and most direct way to reach customers with critical information. We check our emails a number of times every day. For this reason, marketing through email can result in reaching a large number of consumers. For success, your marketing emails should be trustworthy, relevant, conversational, coordinated across channels and strategic.