With the rapid growth in the number of mobile devices and enhancement of its technologies, the gap between mobiles and desktops has significantly narrowed down. The development of mobile app has become a necessity in order to make sure that your business reaches a large number of people. It helps in increasing customer demands and sales. The increasing number of apps on Google Play and Apple app store has made mobile development one of the most actively growing sectors.

Artificial Intelligence, augmented Reality, virtual reality, Cloud Storage are some of the most common mobile App development trends. To help you out with your App development process, here are some of the latest mobile app development trends that you can expect in 2018 presented by DigitalGoogly, one of the best Mobile App Development company in Kolkata.

Top Web Development Company in Kolkata | Machine Learning and Artificial Intelligence

1. Machine Learning and Artificial Intelligence

This trend is gaining widespread attention nowadays. This technology records the behavior of the users and other information that can help in providing better user experience. Certain items that make use of artificial intelligence and machine learning are Virtual Personal assistants (VPAs), Intelligence apps, cyber security, IoT etc. These can help you to improve the performance of the apps.

Web Development Company in Kolkata | Chatbots

2. Chatbots

Chatbots are also trending a lot nowadays. They provide customized, conversational commerce and online chatting with shoppers. With the help of AI, chatbots can help simulate the conversation in a way similar to humans. Chatbots are turning out to be quite trendy in 2018

Best Website Designing Company in Kolkata | Blockchain

3. Blockchain

This is the most trending technology during present times and is gaining huge attention. Blockchains are basically shared ledgers that can’t be altered easily. They allow digital information to be distributed but not copied, thereby creating a new type of internet. This technology was originally devised for the digital currency but communities are now finding other potential uses for this technology. It is expected to find many more applications and government and businesses ar betting big on it.

best website design agency in kolkata | Augmented Reality

4. Augmented Reality

This technology may not be as exciting as Virtual Reality but it is proving itself a very useful tool in our everyday lives. It is finding its application from social media filters to surgical procedures. It is becoming more popular because it brings elements of the virtual world into our real world, thus enhancing our sight, hearing and sensation. It lies in between the real and virtual world. It uses your real surroundings and adds virtual components to it thereby providing you a surreal overall experience.

Website Design and Development Company in Kolkata | Accelerated Mobile Pages (AMP)

5. Accelerated Mobile Pages (AMP)

It is a new way to improve our web page loading time in mobile app devices. AMP helps in boosting your conversation, improving bounce rates and CTR, and retaining visitors, giving better user experience and more mobile search engine visibility. It is one of the most important trends among developers and online businesses. Adopting AMP will significantly help you in improving page ranking in search engines.

Digital Marketing Services in kolkata | Predictive Analysis

6. Predictive Analysis

Various tech giants like Facebook, Google, Apple, IBM and other well known mobile app development organizations are using data analytics. With the help of AI and machine learning, it can predict future results for your business.
Website Development Company in Kolkata | Lazy Loading

7. Lazy Loading Mobile App

It is a computer programming design pattern used to defer initialization of an object until the point at which it is needed. If properly and appropriately used, it can increase mobile apps efficiency. The applications that use lazy loading would start much faster, but the first time you start doing something that requires some long running load, there can be a slight pause while it is loaded for the first time. With lazy loading, you can save user from loading things that the user may never intend to use.

Seo Services in Kolkata | Location Based Services (LBS)

8. Location Based Services (LBS)

It is a software application that requires location of your mobile device for an IP-capable device. These services are query based and provide end user with information like location of nearby ATMs or coupons and marketing information based on specific geographic location. It requires end-users to opt-in to the service in order to use it. In most cases, this means allowing the application permission to know the device location. Release of 3G phones and location based Android operating system has allowed developers to introduce millions of customers to LBS. The trend of LBS will continue to grow as more mobile apps are launched everyday based on it.

Digital Marketing Company in Kolkata | Cloud Technologies

9. Cloud Technologies

Cloud computing is a technology that stores and access data and programs over the internet instead of your computer’s hard drive. The cloud is just another term for the internet. If you have an online connection, cloud computing can be done anywhere, anytime. It relives you from storing data on your physical hard drive. This technology has given an option to the developers to make apps that have cloud as a storage platform. The most common services that use cloud technology are Microsoft One Drive, Google Drive, apple iCloud, Amazon cloud etc.

Digital Marketing Agency in Kolkata | Security

10. Security

Data security has always been a concern while using mobile phones. In the modern times, success of a business depends upon how effectively it leverages its data. Government organizations and multi-million dollar companies are primary target of cyber attacks for ransom, the most infamous being the recent WannaCry. This has forced these institutions to take some concrete steps in terms of cyber security. With the coming in effect of GDPR or General Data Protection Regulation, it will become more difficult for individuals or groups to organize data breaches.

According to one of the best digital marketing agency in Kolkata, these trends will continue to grow in 2018 and find many more applications in future to come.