The entire world is facing a serious challenge with the spread of Coronavirus. Amid the outbreak of such a deadly pandemic, we hope you all are taking enough precautions as suggested by the World Health Organization. However, the ‘stay-home’ situation has made marketing more critical for both the start-ups and the established brands.
But Wait; There Is Still Hope On The Horizon!
The need for going digital turns to be the most convenient thing now. People are locked down in their homes. 90% of them are active on popular social media platforms now than ever before. ‘Therefore, it is an amazing opportunity for the business owners to promote their services and products online!’- says the number one provider of social media marketing services and solutions.
All the people, including your target audiences, need understanding, support, education, and awareness. All digital marketing platforms are extremely powerful when you use those strategically.
Keep in mind, that current situation is quite different than the recession of 2008. In 2008, B2B companies decided to play safe by cutting corners on marketing costs. But in 2020, lots of your competitors are using their funds to strengthen their online marketing strategies.
Few Tips To Play The Marketing Game Right
As it is said before, most of your target audiences are stuck at home and they are using the internet (mainly social media platforms) more frequently. That is why, we, the best digital marketing company, present you with some smart hacks to consider during this “crisis period”.
Stay Positive- All Will Be Fine
Are you following the constant news updates about the virus? Are you wondering if you will ever be able to leave your home again? The answer is- YES!
Things will not stay the same forever. And your business will reach its peak of heights with the right digital marketing solutions.
Stay In Touch With Your Customers On Social Media
During this ‘curfew’ time, people surely have restricted all kinds of purchases (except foods, medicines, and groceries), but they haven’t lost their interests in the e-commerce sites. That is why social media is one of the most powerful tools of communication right now.
Time To Use PPC Advertising
Though it totally depends on your business type, this is the perfect time to boost up your PPC (pay-per-click) advertising the most. Let your ads appear before the right eyes (your target audience) with the help of right tricks.
Be Flexible With Your Offers:
No matter how sarcastic or DUMB it sounds, Coronavirus is ‘trending’ (for all the wrong reasons) now. Take this as a slap of destiny. But you have got to turn all the odds in your favor. Have you noticed all the TV ads lately which seem irrelevant to the current scenario? For instance, if any of your consumers look at some ad like ‘this is your time to travel the world’, he/ she won’t be excited. Try to promote your willingness to help out your customers to get through this tough situation. For instance, if you are a health care provider, try to create awareness against the pandemic. On the other hand, if you promote beauty products, try to give out some ideas on home-care tips and so on.
To conclude, it’s a great time to remember your business motto. Simply put, it’s the time to get back to your roots, use your time to revise your marketing strategies and for any help, consult our expert team.