As the name suggests, marketing through digital media is called digital marketing. This includes advertising through digital channels such as websites, search engines, social media, email and mobile apps. Though there is a wide range of marketing activities that are covered under this, we will focus on some of them here. A digital marketing agency in Kolkata deals in all these.
-
Paid Search
The “sponsored result” on the top or side of a search engine results page (SERP) is known as paid search, or pay-per-click (PPC) advertising. When your ad is clicked, you pay only then. You can tailor the whole thing in such a way that when specific search terms are entered, your PPC ads will appear. You should create ads that are targeted to a particular audience. For different types of organizations, PPC ads are effective. They are also flexible and visible. When a person is searching for a particular keyword or term, PPC ads appear and that is why they are also called contextual advertisements.
-
Search Engine Optimization
The process of optimizing the content, technical set-up and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms is search engine optimization (SEO). The goal is that when visitors search for products, services or information related to your business, they get attracted to your website. It can be said that SEO is a set of best practices for good digital marketing. A well-constructed and easy-to-use website, valuable and engaging content and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts are the factors needed for SEO. There are many companies who provide SEO services in Kolkata.
-
Content Marketing
You must have heard that “Content is king”. The saying is very much true as your digital marketing activities are driven by great content. It has a lot of benefits such as modern SEO gets much support from it, you get noticed on social media and can offer customers something of value in emails and paid search ads. It is tough but well worth the effort to create clever content that is not promotional in nature but educates and inspires people. Your audience will see you as a valuable source of information if you offer relevant content to them.
-
Social Media Marketing
Social media is now not only for chatting, watching videos, posting selfies, etc. but it is also used to discover, research and educate people about a brand before engaging with that organization. A lot of companies utilize the power of social media marketing in Kolkata. In every aspect of your marketing, you must weave social elements and create more peer-to-peer sharing opportunities. Your audience will more likely to share your content if they want to engage more with your content and may become your customers. There is also a chance that they will influence their friends to become customers.