Getting found in search engines is not just about getting a very good global ranking – local rankings and reviews matter too. In fact, it can make or break your business.
Learn how Google My Business can help engage your customers digitally.
One of the best ways to increase sales of a boutique business is to show it to people who live or work nearby. According to Google, 1 out of 5 online searches is local.
“One of the important tools to achieve this is through Google My Business”- says a popular SEO company in Kolkata.
Google My Business – An Overview
It’s basically a local search tool that categorizes results by specific locations. Business owners enlist their service and product range. When potential customers are looking for similar services or products in their locality or neighborhood, the list of local entrepreneurs come up in the result.
In order to attract more footfalls, create profile of your boutique business and submit it to Google My Business. Once it is verified your listings are usually live and running within a few days. It’s a brilliant way to promote your business on Google search and Map, where customers can find your boutique easily. The best part is that it also works on multiple devices.
What Does The Listing Include?
- Business Name
- Business Address
- Website’s URL
- Phone Number
- Business Hours
- Business Category
- Photos
- Clients’ Reviews
- Frequently Asked Questions
The Benefits of Using Google My Business Listings:
You Are Easily Noticeable On Google by the customer
Even if you run an old brick and mortar boutique store, your potential customers are still online and that’s where they usually start looking for your company, product or service.
Google My Business account, created by a trusted company who provides the best Seo services in Kolkata, ensures that when someone searches for your business type on Google Search and Google Maps, they can find it. If they do, your listing will show where and how to visit your store.
Your Google My Business account also improves local SEO. So when someone searches for you, you appear on the first page – not on the second or worse.
It boosts Your Rankings
Your business page’s placement on the local list will depend to a large extent on two factors. The results will first be affected by how close your company is to the marked area in the search and how close it is to the person you are targeting.
Your prime goal should be getting as many customers as possible to click on your link. Google sees this as a signal of relevance and organizes the results accordingly.
Finally, it’s important to keep your business listing up-to-date to ensure that your content is relevant. Customers’ tastes and trends change over time. So you need to make sure your keywords stay accurate and relevant- says the most trusted SEO services provider in Kolkata.