So, are you wondering about how to get quality leads on LinkedIn? Let’s be honest. The world of social media feels a bit like a whirlwind. Doesn’t it? For example, let’s talk about LinkedIn today. It comes with a vast range of effective marketing and analytical tools. Yet we still often leave it behind the crowd of other social media platforms like Facebook, Instagram, Twitter and so on. But Why So? The reason is obvious. When we are getting so many social media platforms crowded by lots of celebrities, big brands, popular public figures and even our own social connections, we already have so much on our plate. But the best social media marketing company in Kolkata believes in the power of LinkedIn marketing strategies. It is one of the most underrated and overlooked platforms for marketing.

Though other channels like Facebook, YouTube, Instagram, Twitter are equally important, today’s blog will be rooting for LinkedIn.

So let’s get started. Let’s talk about LinkedIn’s potential and amazing ways to generate leads.

The Perspective Of A Social Media Marketing Company In Kolkata:

Let’s bust out the myths first.

  1. LinkedIn has no regular uses. People only use this platform to update their resumes.
  2. LinkedIn is too small. You better browse bigger platforms like Instagram and Facebook.
  3. On this platform, you can only connect which people you know personally. That is why generating new business leads is not an option here.

Well, none of the above claims are true. LinkedIn is home to more than 10 million business owners from over 300 countries. For example, all the fortune 500 companies are on LinkedIn. As per a recent study, 80 percent of business executives check their LinkedIn account on a regular basis. Don’t you think this type of engagement will be great for generating new leads for your business?

In fact, the best social media marketing agency in Kolkata believes that LinkedIn marketing is just as powerful as blogging, even more in some cases.

The Best Social Media Marketing Company In Kolkata Says It Is The King Of B2B Marketing

LinkedIn is now responsible for

  • Over 60% of website traffic drawn from social media channels.
  • Over 12% of LinkedIn users don’t have an Instagram account.
  • 60% of LinkedIn users don’t access their Facebook or Twitter accounts.

So it’s strange that people, especially business executives still don’t talk about this platform.

Take The Notes Of Optimising Linkedin Network Correctly

Profile Optimization

Tailoring your page in a way so that your content ranks, is what we aim for. In fact, when we are filling out your personal information on this platform, we keep it SEO friendly. Keep in mind that the LinkedIn search algorithm works similarly as Google. We optimize your profile and content in such a way so that it grabs attention.

Nurturing Your Page

After your profile is complete, we move on to nurture your page. We try to keep the post innovative but practical. We write compelling blogs and share those on LinkedIn to give your audience a reason to engage with you and your brand.

The best SEO company in Kolkata believes that engaging your audience is the key component to success and this rule is the same for every social media platform. Therefore, never underestimate anyone of those when it comes to digital marketing.