We use social media so often that it has become ingrained in our daily routine. One of the most favoured social media platforms of all time is Facebook. It’s utilised to link users with their friends, family, and co-workers. People can use Facebook to share photos, music, articles, movies, their own ideas, and much more.

For a long time, Facebook has been a terrific marketing tool for businesses and brands, but its organic reach has been dropping in recent years. But don’t worry: it is one of the most dominant social media marketing channels available in Kolkata, India, even today!

A large proportion of the population uses Facebook

In the second quarter of 2021, Facebook had approximately 2.9 billion active users per month. It has attracted the attention of global marketers all around the world because it has gained a large audience in recent years. It had roughly 1.9 billion daily users in the third quarter, which implies that businesses and brands may reach a new audience. Since its inception, Facebook has grown in popularity every year, particularly in terms of marketing.

Facebook is at the pinnacle of social media

Users have converged on social media platforms that were introduced after Facebook, yet Facebook has remained unbeaten among them all. Despite the presence of numerous strong competitors such as Twitter, Instagram, Snapchat, and others, Facebook still reigns supreme!

Revenue from Facebook ads

Marketers have been using Facebook’s immense reach and popularity to promote their products and businesses to their target demographic. Advertisements provide for most of Facebook’s revenue. In 2020, Facebook’s ad income was close to $84.2 billion.

Businesses and brands make extensive use of Facebook

Facebook is the ideal platform for promoting your company or brand. On Facebook, there are more than 90 million small companies active. It enables firms to market their brands using its tools. Businesses can share information on the Facebook Page, which is one of the most popular features.

Time spent on Facebook on average is quite high

According to Facebook’s figures for 2021, people spend an average of 19.5 hours per month on the platform. Moreover, people nowadays spend a lot of time on social media apps like Instagram and WhatsApp, both of which are owned by Facebook. It’s important for marketers to realize how much time users spend on these apps because it can affect how much advertising they see, says a senior executive of a Facebook marketing company in Kolkata, India.

Discovering products on Facebook

Facebook not only helps people to interact with one another but also allows businesses and brands to connect with them. Businesses can list their items or services on Facebook Shop, allowing customers to learn more about their brand.

When a company shares their brand on Facebook, users may discover more about the company and visit their website by clicking the link. This has the potential to bring in additional customers.

Bottom Line

Facebook is still important. In fact, it is more relevant than ever! As a business owner, having Facebook as part of your digital strategy is essential. If you’re a business owner looking to take your Facebook presence to the next level, our team of social media marketing professionals at Digital Googly in Kolkata, India, can assist you with a solid content and marketing strategy.