The world of marketing is going through a digital revolution that is developing a myriad of innovative technologies, each of which influences marketing in a unique way.
In our present modern, Internet-dependent age, there are a number of upcoming trends in digital marketing strategies that are in the continuous process of evolution. As such, many digital marketing companies in Kolkata are feeling the need to use these strategies because what worked in your favour last year may not be useful anymore.
Artificial Intelligence:
According to recent reports by Salesforce, the use of artificial intelligence among marketers will increase by at least 50 percent during the next two years to achieve better ad targeting.
In 2019, we can expect to see AI being utilized to make better use of ad creative figures. Apart from contextual data, this feature will ultimately be used to understand images.
Influencer Marketing:
Influencer marketing is set to rise to a new high this year. Due to the huge success rates of ad campaigns achieved through influencers last year, brands are expected to assign the maximum budget to this type of marketing. Influencer marketing is turning into a cost-effective way of reaching potential customers.
Video marketing:
Video marketing is expected to lead the world of digitization this year and as such, it is being used by many renowned digital marketing agencies in Kolkata. According to a report published by Tubular Insights, 80% of online content will comprise of videos.
These visual representations will be an important part of all marketing projects as they are able to deliver messages to the viewers in an entertaining manner.
Content Will Remain the King:
In the last few years, we realized the importance of good content. This year, people are expected to rely more on quality content instead of advertisements alone. This indicates that informative and engaging content will increase your chances of getting noticed. Besides, Business Insider predicted that 30% of users will start utilizing ad blockers this year.
Voice Activated Search Options:
It has been predicted that 50 percent of all web searches will be voice-based by the year 2020. As a result, mobile marketers must be equipped for voice-activated advertising. User interface platforms such as Alexa, Siri, etc. are going to turn into new battlefield for marketers.
Email will turn more personalized:
Email will continue being one of the key means of communication, with a large section of people still depending on it for personal, industrial, commercial, legal, academic and scientific purposes. In simple words, email will continue to exist and hence, email marketing will increase in importance.