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Let us first understand the concepts of digital marketing and inbound marketing before understanding the difference between them. Digital Marketing means marketing through digital media. Social media, online video, mobile, email, etc. are used by a digital marketing company. An entire style of marketing that is based on attracting and converting online users via content marketing, social media marketing, search engine optimization, and branding, is called in-bound marketing.

There are some differences between both the type of marketing. They are as follows:

  • Where inbound marketing comprises a cohesive and committed long-term marketing methodology, digital marketing is more a collection of standalone tactics used by a business to reach its users. Digital marketing can be thought as a component of an overall in-bound marketing strategy.
  • In in-bound marketing, the focus will be on content writing and blog submission whereas more focus will be on SEO in digital marketing.

  • The difference between both the marketing techniques is more of methodology. With the clear-cut method of marketing, the concept of inbound marketing works well as it targets the right audience at the right time. Digital marketing will be the right choice for you if you want to go for website advertisement. Any company providing digital marketing services can help you in this matter.

  • They can be differentiated on the basis of marketing purpose. Inbound marketing will be your first preference if you want to increase your sale and cover quality of lead on market. But if you aim to generate awareness among the users, then you should opt for digital marketing.

  • Inbound Marketing is preferable if you want users to find your business easily and want to have more traffic for real sales whereas digital marketing is the best choice if you need to generate brand name among users for fast and shorter periods of time.

Depending on your goal of attempting marketing method, both are preferable. Digital marketing will give your company a brand name whereas inbound marketing will give you better response and increased sales.