Digital marketing evolves and becomes more sophisticated with each passing year. In addition to the fundamentals like SEO and PPC, today’s marketers must balance expanding social channels, increasing regulations, content, automation, and personalisation.
If you want to surpass your competitors, evolving your strategies with the changing trends is essential. So, according to Digital Googly, a digital marketing agency in Kolkata, here are five digital marketing trends of 2022 that you should base your strategies on.
Personalisation
The days of advertising and marketing to a large, diverse audience and hoping that it clicks are long gone. Your audience now has more media and content options than ever before.
Therefore, if you don’t understand their motivations and needs and personalise your message accordingly, your audience will bounce, and your marketing efforts will quickly fade away.
Personalisation must also extend beyond the content. In today’s cluttered media landscape, it is also critical to ensure that your audience receives those advertisements at the right time and in the right place.
Video
Short-format videos are a major trend in India, and they will continue to gain popularity. Its importance cannot be overstated, particularly in marketing, says Digital Googly, a digital marketing company in Kolkata.
Apart from short videos, live streaming is another format gaining popularity among Indians.
OTT space will also heat up with the biggies getting consolidated. Original content across platforms will steam up. All in all, videos (no matter in which format they come in) are now the most popular form of content consumption.
In 2020, 96 per cent of consumers increased their online video consumption. In fact, by 2022, it is expected that the average person will spend 100 minutes per day watching online videos. So, it’s time to get your creative marketing hats on and tap into the potential of video marketing.
Social Commerce
Retailers have been experimenting with social commerce on social media platforms since 2021. This will continue in 2022 as brands strive to reduce the time it takes from discovery to conversion.
“It gives marketers a brand-new way to get their products in front of prospective customers.,” says the digital marketing agency in Kolkata.
This 2022 marketing trend is particularly beneficial for small and medium-sized businesses. If you are one, you can easily leverage your social media presence and market and sell your products to your audience.
Simple Content
While content marketing has long been a staple of digital marketing, 2022 will be the year when marketers embrace content that is both simple and clear.
The internet is filled to the brim with content, some of it good, some of it bad, and some of it requires a lot of brainpower to decipher. Such content is rarely able to connect with its online readers. Your customers have a plethora of content to choose from, and yours must stand out to be noticed.
So, how can you make your contents stand out and engage? They don’t require a lot of flowery prose, says the digital marketing company in Kolkata.
Keep your content clear and as easy to read as possible for the general public. Clear content will help you reach a wider audience.
First-Party Data
We still have another year until Google phases out third-party cookies. Therefore, it is essential to make sure that your campaigns in 2022 assist you in creating first-party data. First-party data are data provided directly to you by your consumers.
Online, people are becoming more concerned about privacy and transparency. You need to change your marketing to reflect that you care about their concerns. It will take more work upfront, but the information you get from your customers will help you make more personalised and tailored campaigns.