The heritage brands are born out of decade-old legacies, whether Nabisco, Cadbury, or Clorox. These brands actively foster this much-valued history preceding them and actively persuade the audience to remember or nurture this lore deep in their unconscious. However, a digital marketing agency in Kolkata faces an altogether different kind of challenge in upholding the values of the brand. Since we are confronted with a fast-paced and widely populated virtual medium, the iconography of the brand also requires some modification to keep up with the ever-evolving collective consciousness.
In this article, we will take an intimate glimpse at how digital marketers can modernize a brand’s legacy.
The need for modernization
The mammoth challenge that reduces a lot of heritage brands to an existential crisis is relevance. The world has moved on, and hence, old values might not be as effective or as nostalgic as they once were. Moreover, in the realm of the virtual space, there is an abundance of competitors striving to get recognition, bombarding your audience with content.
Amidst this chaos, it is indispensable to rethink your brand in a new light. The best digital marketing services could be your much-needed compass in this case. Actually, a digital marketing company can conduct detailed competitors’ research and find out what is setting the contemporary trends. Likewise, they can help you revamp your brand in a new mold, retaining and preserving the nostalgia while adding a touch of novelty.
Let us illustrate this need for modernization. Levi’s has been a symbol of Americana. Yet, with the changing currents, they have rightly assessed the changing tastes and value systems of the modern audience. Hence, they have remolded their brand to incorporate the values of freedom and equality. With a little red tag, this heritage brand has accomplished its mission to address the contemporary audience.
So, let’s put it in perspective that keeping up with the taste of modern audiences is a pivotal axis of brand-building. And this is precisely where a renowned digital marketing agency can help you.
How you can revamp your brand with digital marketing
So, let’s take a quick glance at how to revamp your brand with digital marketing:
Embrace the Timeless Storytelling
Every classic brand has a captivating origin tale, and it is your golden ticket to connecting with modern audiences. Infuse your storytelling with a pinch of humor and a dash of nostalgia. Remember, storytelling is an art, and the goal is to transport your audience through time while sparking their curiosity about the brand’s evolution.
Revamp the Iconic Logo
A brand’s logo is its visual ambassador – the first impression that lasts a lifetime. Respect the legacy but give it a contemporary twist. Subtle alterations, like refreshing colors or streamlining fonts, can breathe new energy into the brand while retaining its recognizable core.
Unleash the Power of Data
Data is the secret sauce behind every successful modernization endeavor. Leverage analytics tools to understand consumer behavior, preferences, and patterns. And a digital marketing company can utilize this knowledge to optimize your marketing strategies and deliver personalized experiences that resonate with your audience.
Harness the Magic of User-Generated Content
In the era of social media, user-generated content (UGC) is the crown jewel of modern marketing. Encourage your audience to create and share content related to the brand, amplifying your message organically. UGC fosters a sense of community and showcases the brand’s relevance in the digital age. When our intention is to modernize the brand, we should let our users and audience lead us. Not the other way around.
So, do you bear the legacy of a heritage brand that is in need of the magic touch of our digital marketing wand? Don’t hesitate to reach out!