The Facebook algorithm often seems like a mystery, isn’t it? Digital marketers have been using social media platforms like Instagram, Twitter and Facebook to promote their brands for years now. Social media marketing works fantastically for some. However, in usual cases, keeping up with the algorithms is quite crucial for social media marketers. Are you one of them who are facing difficulties? This is your right place to know all the updates, modifications, fails and marketing tricks.

Given the focus on the effectiveness of social media platforms, false and misleading ads have long been an issue for Facebook. For instance, some of the worst Facebook ads are the miraculous baldness or weight loss ‘cures’. Facebook has finally come up with a solution to cope up with this issue. A top-notch Facebook marketing company will surely be benefitted from the help of it.

 The Facebook Algorithm Explained:

Are you wondering how the Facebook algorithm works? Basically, Facebook uses a set of calculations to decide what content you see. Such calculation is made in such a way which has a lot of sway and influence. Gone are the days of a chronological feed, as today you get what you have given.

Facebook’s reputation in the world started to take a back seat due to the misleading ads. That is why Facebook decided to take action to cut down the fake news on the platform so that regaining Facebook as a meaningful social interaction platform becomes possible. Any social media marketing company, who thrives to be on the top of the market, needs to be updated with all the new trends.

 How Does The Facebook Algorithm Work?

So, let’s dive into the nitty-gritty of how Facebook actually works now. At first, you need to know about the news feed ranking factors. How Facebook’s news feed is presented and ordered is basically based on a few things; signals, inventory, and predictions. Let’s pitch in the details below:


That is how Facebook refers to all the available content on Facebook. It includes posts from your family, friends, pages you have liked or groups you have joined.


This is what helps Facebook to choose which content goes out. It includes a long list of criteria such as

  • Likes and comments on a photo
  • Shares on wall or messenger
  • Replies to the comments
  • Who posted the content
  • When was it posted
  • Content-type
  • Average time spent on content
  • How informative the post is


This is where Facebook uses your online behaviors to decide what to show you. It keeps an eye on how prompt you are to like or interact with content. That is how Facebook hides the staff you are less likely to engage with.

Every new-gen digital marketing company needs to be updated with the new trends of the Facebook algorithm.