Well, videos have become quite an integral part of social media marketing. These days, people don’t have the patience to read big chunks of text. When reading lengthy articles got tiring, lots of people started preferring video content more.
Check out the stat of Video marketing in 2020:
As per the surveys done by the best social media marketing agency in Kolkata–
• 70 % of people said they prefer to learn about a service or product through short videos.
• 80% of people said they were convinced to buy a product or service after watching a brand video.
Therefore, it is the right time to dive into video marketing.
Pro Tip: Create Explainer Videos For Social Media Marketing.
Are you wondering what exactly are explainer videos? Let’s find out.
Think of it as an introduction to a new brand and its services. By creating an explainer video, you can explain the details of a particular service or product you provide.
In addition to this, you can also use explainer videos to communicate how you can help to solve your audience’s real-life problems. Plus, you can also communicate your business mission, goals and values.
Typically, an explainer video aims to inform and explain. You can also use it to spread awareness about a particular cause. For instance, The World Health Organization created lots of videos to explain the symptoms and virology of COVID-19.
Why Should You Create An Explainer Video For Social Media Marketing?
Well, you might question whether an explainer video will be apt for your social media marketing strategy or not. First and foremost, these videos are visually appealing and super concise. They actually enable you to pack and portray a lot of information in a short amount of time.
Here are some benefits you can enjoy.
Demonstrate Your Product:
As per the best social media marketing company in Kolkata, an explainer video provides you with the chance to showcase your products and its benefits. Let’s put it this way, it helps to give your audience a walkthrough of your services.
Showcase Your Brand Personality:
Well, just like you, your brand has a personality. Creating an explainer video is a great platform to familiarize your potential audience with your brand, a new range of products and services.
Illustrate How Your Brand Solves Your Customer’s Pain Points:
Join hands with the best digital marketing agency in Kolkata that can demonstrate how your products can solve customer’s multiple problems and real-life needs. It can also help to boost your conversion rate and brand awareness.
Where Can You Share Your Explainer Videos?
Ah now you are talking! The best part about explainer videos is that you can share those on multiple platforms.
1. For Social Media Marketing:
Create multiple explainer videos for different buyer personas, personalize your script for each video and post those on various social media platforms.
Include one or multiple explainer videos on your website and let all your visitors know what your brand is all about. An introductory video can provide your visitors with all the information they need within a few minutes.
Moreover, your explainer videos are great elevator pitch for your brand and it solves multiple purposes at once.