In today’s internet driven age, success for an online business depends on a lot of factors. SEO is a very important part of digital marketing and definitely the one which contributes significantly to a website’s success. Basically, SEO is the process of getting free, organic, editorial, or natural traffic from search engine results. All the major tech giants like Google, Bing, Yahoo have their primary search result based on Search Engine Optimization.
But, you have made your decision that your business doesn’t need SEO. There are only a handful of reasons one can think of for not needing SEO.
- You have no interest in new customer or higher profits
The problem with having a high value SEO is that it provides you with more targeted traffic, more real prospects, more paying customers, and ultimately more profits. If your business wants none of these then, CONGRATS! You don’t need SEO.
- People do not use Internet
Aren’t you reading this article on the internet right now? No, we are fool to think that people use the internet to find information, research products and services, to do e-commerce, and entertainment. Nobody has ever heard of internet! In this case, you don’t need SEO.
- You believe it won’t work for you
Search Engine Optimization is something that is in use by all Fortune 500 companies to expand their business. If you think that only they have complete control over taking action in high impact areas and generate results and since they do it, you stand no chance. But who believes that SEO is the thing that a small company can compete with huge corporations. It is a myth!
- Cost-effectiveness is not your concern
Who spends money on digital marketing anymore? Why would anyone pay to market a business and make money from it? Let those mad companies and businesses reduce their expenses by using one of the most cost-effective marketing strategies available. And if you have never heard of the concept of ROI or Return Over Investment and do not want highest ROI over time then, SEO is not the thing for you.
- You thought making money online was easy
You thought that making money online was an overnight thing. That’s why there are only happy and rich people in world and nobody has to strive for living. People do not have to do any real work or learn from experiences and move ahead with a plan for digital marketing in order to become successful. So, who cares about SEO, it’s not even in my business plan!
- You don’t believe in competition
Who cares if someone from your area searches for a particular product that is also offered by you but make the final purchase from competitor’s website, just because it came before you in the search results?! Who thinks that way! You still have your local area to keep you business running. It is absolutely stupid to keep up with competition. It’s the best way to stay away from whole digital marketing kind of thing like best website design and development company in Kolkata. If you don’t want to be the best, then SEO is not for you.
- You don’t want to do business with people who are looking to buy
A simple search on Google doesn’t mean that people are interested in buying something from what you have to offer. Why would users like to actively search you in a highly targeted way and do business with you? You would rather rely on more traditional methods of marketing like radio, TV, phone book, bill boards, newspapers and all other methods thinking that customers will be influenced by it. Of course, you don’t need SEO.