There are two types of SEO (Search Engine Optimization), which are On-Page SEO and Off-Page SEO. The things that you can do on your website to help it rank higher fall under On-Page SEO and Off-Page SEO comprises the things that you can do off your website to help you rank higher. Here we will discuss some Off-Page SEO techniques which will help you increase the page rankings of your website. You can take the help of a company providing SEO services to properly utilize these techniques.
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Social Networking Sites
These days social networking has gone much bigger. The fundamental step with which you begin to advertise, market and build your online reputation is getting involved with digital media. Create a profile of your own on the most popular social networking sites and sign up. This will help build your online reputation as you can extend your online network of contacts, connect and interact with your friends, share things with each other and promote your website blog. Companies providing social media marketing can guide you in this matter.
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Blogging
One of the best ways to promote your business online is blogging. You can make your visitors to return to your site and keep them up to date by writing a blog for your website. As search engines have to update your latest blog post entries, they crawl your website more frequently and this helps your website rank higher in search engine results pages (SERPs). If you find problems in doing this, you can hire a digital marketing agency for this.
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Blog Marketing
On other blogs within the same niche as yours, post comments. As a result, a link in the comments section can be added by you. Search engines then can crawl these links and this helps to point the links towards your website.
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Forum Marketing
Get involved with online forums that relate to your sites niche. Answering people’s questions, offering advice and replying to threads are some ways of involvement. Your reputation as an expert within a niche will build up as a result of this.
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Search Engine Submission
Your site will be eventually found online by search engines, but this may take some time. You should submit your website to the most popular search engines to achieve fast results.
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Directory Submission
On how effectively those directories are being selected and how efficiently the categories are chosen for submission, directory submission is purely based.
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Social Bookmarking
Another great way of your website promotion is social bookmarking. In the popular bookmarking sites, submit your latest blog posts and pages. As the content on these sites is updated very frequently, search engines like these types of sites.
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Link Baiting
You can promote your site through link baiting. Other people may want to link to it if you produce a popular and unique post for your site. Paste the website link as a reference if you publish another website’s content to your site. Let others do this for you if your content is trustworthy besides doing it for others. Trust any online marketing company to do this for you.
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Photo Sharing
You can share your own photos or images on many of the photo major sharing websites if you have used these photos on your site. People can follow a link to your site and can see your photos and comment on them.
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Video Marketing
Similar to photo sharing, you can submit the videos that are posted on your website, on video sharing sites. This will allow your content to be found by people in other ways. A YouTube marketing company provides this service.
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Business Reviews
Ask your friends/ clients to write a review for your business in major business review sites and you also write reviews about other businesses as well.
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Local Listings
You might find that listing in local directories may be useful, depending on your website’s niche. Try to list your website locally rather than going global and face huge competition, if your website promotes local business. This way your website can be easily viewed by search engines and your content can be fetched by them. You can reach a target audience with the help of this. The best digital marketing company does this in a proper way.
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Article Submission
You can submit your articles to popular article directory sites if you write them yourself. As a result, your website can gain more traffic and from other people, you can also gain some links to your website.
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Social Shopping Network
A good strategy for free advertising and branding your products is to submit them to online shopping networks if you run an e-commerce website. People can find the products that are being sold by you as a result of this.
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Answer Questions
There are sites where you can actively participate in answering questions. As an expert in your chosen field, your reputation will build up if you answer and ask relevant questions on your website niche. If necessary, you can place a link to your website to let people easily find your site. Your link popularity can highly increase in this way if you don’t spam.