A website is one of the most effective instruments for your company’s growth.

With billions of users online, and hundreds of websites competing for their attention, you want your website to be up to the mark (ideally, over and above the mark) to attract, retain and persuade your target audience to buy your product or services.

But how do you make your website stand out among the sea of competition? Read ahead, for we have the answer.

In this post, the lead web developer of Digital Googly, a web design and development company in Kolkata, lists some things you must consider to build a winning website for your brand.

Here it goes.

 

Increase Your Site Speed

 

With so many diversions waiting to lure away your target audience, you must ensure that once they click on your link, they stay on your website. 

Improving your site’s speed is one approach to raise the likelihood that they’ll stick around to read what you have to offer.

Site speed is the time it takes for your page to load.

 

Make the Most of Visual Hierarchy

 

Visual hierarchy is the method of arranging aspects of your website, such as font size, colour, the position of various elements, and white space, to emphasize your core message per page. 

According to a web designer of our web design company in Kolkata, you must use these visual elements to support your call to action by directing your readers’ gaze to what you want them to do.

 

Minimalism

 

While you should use and incorporate the aspects listed above into your website, keep in mind that everything should be done in moderation. 

Here at our web design and development company in Kolkata, we believe that going overboard with your design can create visual clutter, which may confuse or turn off your clients. 

Don’t overwhelm your visitors with too many duties to perform. Reduce the number of menu options and form fields on each page, and concentrate on a single purpose and call to action.

 

Improve Your Readability

 

The ease with which people can recognize and comprehend text on your website is known as readability. You must arrange all your design elements and content to make it easier for users to scan your site. 

Most website users are time-crunched and have limited mental resources to devote to learning about your company and the products or services you offer. They want to obtain the information they need as fast as possible.

Therefore, you must grab the attention of your website visitors quickly and demonstrate that you offer a solution to their concerns, says the lead web developer of our web development company in Kolkata.

That is what a highly readable website does.