You put all your creative and technical efforts into making a video that you’re sure your audience will love. Did they like it? How many of them skipped? Did they even watch it until the end?
These are great questions to ask when using videos for your Facebook marketing strategy. And Facebook video metrics can give you the answers you need.
The video metrics help you measure your campaign results, understand how well your efforts are paying off, and improve upon the drawbacks.
In this post, the SMM expert of our social media marketing agency in Kolkata, India, lists 7 video metrics you should track.
This metric counts the total number of times your video has been viewed. As the metric goes beyond reach, your Facebook video view count accurately shows how your video performed.
However, remember that this Facebook video metric considers all video views, even if they were only for a few seconds. As a result, it does not provide you with a complete picture of your video performance.
However, if your video view is lower than your expectation, it is a sign that you need to make the first thirty seconds of your video hyper-engaging. If your view count is high, bravo, you’ve done a great job reeling your viewers in.
To get an overall understanding of the performance of our video campaigns, our social media marketing company in Kolkata, India, measures the following metrics along with video views.
Engagement is an important metric to track for all types of Facebook videos. It counts how many people have liked, commented on, or shared your video.
The native analytics tool for Facebook Stories examines all engagement data from the previous 28 days. It tracks reactions, sticker interactions, swipe-up actions, profile taps, replies, and shares, among other things.
This allows you to determine how well your content resonated with your target audience.
This Facebook video metric indicates when viewers begin to lose interest in your video.
Here at our social media marketing company in Kolkata, India, we track this metric to get a precise picture of how well we retained the interest of viewers on our videos.
The metric also allows us to pinpoint which parts of the video may have caused them to become disengaged. Thus, improve upon them to make the next video more interesting.
Location and Audience
You can learn more about your target audience by looking at viewer demographics like top location and top audience.
These metrics will help you figure out who you should be targeting. They also help you determine how to tailor your messaging and marketing strategy, says the digital marketing head of our digital marketing company in Kolkata, India.
Live View Count
This metric is unique to Facebook Live and displays the number of people who watched your video.
You can even view a graph of how the viewer count changes throughout the live broadcast by expanding on this metric. As a result, you’ll be able to see when viewers begin to drop out.
All of the best social media marketing agencies in Kolkata, India, use this information to determine whether viewers are becoming disinterested and, if so, why.
Average Completion Rate
The average completion rate, which is closely related to the previous metric, tells you how many people watched your Live all the way through.
Your live broadcasts may not be engaging or well-executed if your average completion rate is low. Alternatively, you could have broadcast when people were too preoccupied to watch the entire event.
You’ll need to figure out what’s causing this low completion rate and try to address the issue.
Start Tracking and Growing
Here at Digital Googly, a social media marketing agency in Kolkata, India, we believe that video marketing will only grow in popularity.
Therefore, you can’t afford to miss out on any of the crucial performance insights if you want to get the most out of your Facebook video marketing efforts.
Track your performance using the key Facebook video metrics we listed above and keep growing.