With the gradual increase in number of smart phone and smart device users, there is a corresponding shift in the pattern on how web contents on our device screens. It will not be wrong to say that we live in an era where mobile-first is the new theme of web design and development.

This sudden shift in trend from desktop websites to mobile-first indexing has changed the way search engine results are displayed on our mobiles and tablets. Responsive web design is no longer a hidden secret. Instead, it has set the standards for any SEO plan, irrespective of industry.

These recent changes are no surprise for web designers and marketers. But the response of both businesses and online market has been pretty sluggish and this situation is a little baffling. If you are still one of those who are not reaping the huge awards by adopting a more mobile responsive design, then, here are a few points that will make you do so.

  1. Improvement in usability of site

Your website will be of no use if users are not able to navigate it properly.

Google recognizes time spent by a user on page as the basic indicator of a site’s value for any given query. A responsive web design makes it much easier for visitors to navigate and read through your site. This results to improved user experience and increase the time they spend on your website.

Good scores in usability leads to repeated visitors and increase in conversions. A mobile responsive web design is essential for positive user experience and Google is rewarding such websites who fulfill this criteria.

Customer experience and site usability are areas that can’t be ignored. Businesses and digital marketing agencies must remain cautious when it comes to conversion and user experience.

On web more often than not, one element affects the other and vice-versa. Your website or web page ranking is affected by positive reviews, traffic and rise in branded searches which comes as a result of positive customer experience which in turn depends on the design layout of the website.

Better site usability through responsive design not only attracts users but also ends up providing better search engine rankings.

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  1. Faster page loading speed

The amount of time your website or page takes while loading is a well-known ranking factor. Every website must be optimized so that it loads quickly and get better ranking in search engine results. Fast loading websites are favored by Google in search results.

Websites that are good in mobile responsiveness will automatically load faster (especially on mobile and smart devices) which results in an enhanced user experience and boosts the ranking.

  1. Decrease in Bounce rate

Bounce rate is directly related to the time spent by user on site. How much time does it take for the user before he leaves the website? Google closely monitors user behavior regarding entry and exit points for a website.

Short dwell time means that user leaves your website as quickly as they come to it which is a signal that your website didn’t have the relevant content that the user was looking for. These things have negative impact on your website and can lead to decrease in rankings in Google search engine regarding that particular query.


Users do not always land on your website looking for the content but many a times it is the design of the website that outweighs the content. The content can be exemplary but if the design does not complement it, users will soon fade up and leave the site.

  1. Lesser amount of Duplicate Content

Despite all the algorithms that Google uses, it still needs direction from you as to which of your website’s content are most important.

To get rid of desktop website, many go down the path to develop a separate mobile site and face a difficult time maintaining the contents. A separate mobile website comes with a separate URL which creates problem as both have different URL but same content.

The duplicate contents can seriously impact your ranking. If things are not made clear from your side regarding which content is more vital and should be used for indexing, then it is up to Google to decide on your behalf.

The result is a low ranking website in search results. Mobile responsive web designs not only deal with duplicate contents but also use a single URL to view the content across multiple platforms. You can find a lot of website design and development Company in Kolkata, who can prepare mobile friendly and responsive website for you.

web design & development company Kolkata | Digital Googly

  1. Boost in Social Sharing

Responsive web designs seem to make social sharing easy. Despite the fact that social media is good for SEO;  social media sharing has little to no effect on page rankings. But they are sure to give you a larger audience.

A bigger audience means more traffic and with proper digital marketing techniques this traffic can be converted into sales. As more and more people visit your website, Google will definitely take a notice of your brand and improve your page rankings.

A website which is not optimized for mobile responsiveness find it difficult to retain users because of the poorly designed social sharing buttons which were put in place primarily for desktop use.