Lead generation and SEO are two of the most crucial aspects of developing an efficient marketing strategy for your company’s growth.

Lead generation involves building interest in your company to attract, nurture, and eventually convert qualified prospects into customers and brand advocates.

In this post, the SEO experts of Digital Googly, a digital marketing company in Kolkata, India, list four tips to SEO your way to the top and generate qualified leads.

Here it goes.

Build an Active and Optimized Blog Post

Building an active blog with optimized blog posts is one of the best ways to use SEO to gain more leads. A blog incorporates all of the elements necessary for effective website SEO.

Posting blogs regularly will allow you to provide fresh content, keywords, backlinks, images, social media engagement, and so on.


When it Comes to Website – Speed is Power

According to our SEO experts in KolkataIndia, search engine rankings are influenced by website speed.

Google’s primary aim is to provide the best possible experience for its users, and the speed with which your website loads is a significant factor in achieving that goal.

Google will give your website a higher ranking if it responds to searches speedily.


Good Keyword Research is the Key

Did we make the pun too obvious? Sorry for that, but the point is that important.

The importance of keyword research in SEO is undeniable. It involves determining the terms people use to search for information, products, or services in search engines.

When done correctly, keyword research can serve as a solid foundation for your online marketing efforts and guide all of your decisions, says one of the best SEO companies in Kolkata, India.


Make Your SEO of the Locals, By the Locals, For the Locals

If you are a local business, the best bet for you to compete in the market is to hyper-focus your SEO for the local searches.

Here are some of the local SEO strategies that our SEO company in Kolkata, India, uses:

  • We claim listings in online local business directories to promote our clients and make their online presence more substantial.
  • We use local keyword to optimize content and tell the audience who our clients are and where they are.
  • We focus on getting positive reviews: According to studies, over 88 percent of consumers trust online reviews as much as personal recommendations. Therefore, we always solicit feedback; the more positive the feedback the more leads we receive.

Apart from the four, we use many other SEO strategies like building links, promoting and managing customer feedback and managing social media channels.

If you want to get into the weeds and take your SEO to the next level, give us a call or pay a visit. We are always here to help.