Have a cute café down the alley that you want people to visit? Digital Googly, a digital marketing company in Kolkata, India, got you with these 6 proven digital marketing strategies.

Here it goes.

Optimize Your Website for the Locals

A successful digital presence requires a website that is optimized for search engines. Not only that, but it’s also crucial to localize your website.

You can achieve this by selecting keywords and key phrases based on local SEO. Think about your local audience’s Google searches. What are they looking for? Consistently mentioning your community or neighbouring communities in your content is also a good practice.

Establish Regional Landing Pages

If your café serves multiple locations, you should designate a separate page on your website for each one to aid in localization. 

These pages should list each location, the best way to get there, the hours of operation, and specific information about your company, says the SEO expert of Digital Googly, an SEO company in Kolkata, India.

Claim Your GMB Listing

One of the simplest and best local marketing techniques you can currently use is claiming your Google My Business listing. On the SERP, GMB gives users easy access to information such as your location, store hours, directions, and contact details.

Additionally, it can display customer reviews, which raises your credibility.

Hop onto Social Media

The use of social media in local online marketing is crucial. Like your website, your social media profiles should also be optimized and regionalized.

This entails giving current information, such as your company’s address, phone number, and store hours. You also need to keep a lively social media presence by uploading engaging content – it can be talking about a new dish you’re working on or giving a peek behind the curtains into your kitchen. 

Whatever it may be, it needs to be engaging and entertaining, says one of the best SEO agencies in Kolkata, India.

Concentrate on Acquiring Positive Reviews

Encourage your clients to recommend you online. You can do it by offering them discounts on your best-selling dish or organizing small promotional events.

Getting a few good reviews, however, is not the end of the process. You should also take the time to respond to the online reviews your customers leave. Always be sincere and steer clear of canned responses.

Employ Email Marketing

According to a digital marketing expert of our digital marketing company in Kolkata, India, among many of the marketing tactics at your disposal, email marketing strategies have some of the lowest costs. The majority of the expense is related to gathering helpful email addresses.

With email marketing, you can keep your interested customers in the loop of new offers, menu additions, and pictures of events that your café may have hosted with a persuasive message welcoming them to arrange their event in your café. 

These email messages elp position your business at the top of your prospects’ minds, stimulating repeat visits.