Are you avoiding internal linking to focus on other aspects of SEO strategy? Sorry to break it down, but you will always be a step behind your true potential.
Those tiny internal links that you are not batting an eye on have the power to boost the keyword ranking positions of your web pages.
Interested? Read ahead.
In this post, our SEO experts of Digital Googly, a digital marketing company in Kolkata, India, explain –
- What is Internal Linking?
- Types of Internal Links?
- Benefits of using Internal Links?
- Our Best Practices of Internal Link Building
What is Internal Linking?
Internal linking is the process of linking to other pages on your website.
Internal links, as opposed to external links, which are hyperlinks that point to pages on other websites, keep users engaged on your website.
Internal linking is an SEO fundamental. It tells search engines which pages on your website are the most important, less important, and least important.
You can make your internal links using buttons, clickable images, and anchor text, the clickable portion of a hyperlink that directs to another page.
Types of Internal Links?
According to the digital marketing expert of our digital marketing agency in Kolkata, India, internal links can be categorized into four types.
- Menu/navigation links
Your website’s primary navigation menu featured on the top contains the most essential internal links.
These are permanent components of your website’s header that communicate your website’s hierarchy to users. They are most commonly organized around product categories, services, or key topic areas.
Footer links, like navigation links, remain consistent as the user navigates through your web pages.
They should direct the user to other essential pages on your website that they may want to visit.
If a visitor hasn’t found what they’re looking for by the time they reach the bottom of the page, you want the internal links in the footer to point them in the right direction.
According to our SEO experts, some of the pages you should feature in your footer are – FAQs, About Page, and Blog Page.
Usually, sidebar links are contextual links that also serve the purpose of navigation.
Some websites use internal links to direct users toward popular or relevant content in their sidebar.
Most SEO companies in Kolkata, India, recommend using a sidebar for sites with lots of content to help users navigate to content that they may find interesting to relevant.
In-text links appear within the body of a website’s content. They are often utilized in blog posts like the one you are reading now.
Benefits of Internal Links?
Here are the reasons why the best SEO companies in Kolkata, India, focus on building a robust network of internal links –
Enhances the user experience
First and foremost, relevant internal links improve the user experience on your website. This is especially true for users who visit your website for the first time and have no prior knowledge of the content.
The links help users navigate your web pages and find what they are looking for. Thus, keeping the user experience positive and strengthening the user journey.
Helps Keep Users Engaged
Internal links make it less likely that the visitor will move to another site or return to a search engine to get their information. Thus, boosting the chances of converting the user.
According to the SEO expert of our digital marketing agency in Kolkata, India, longer stays also communicate to Google that users are finding relevant information and that the content must be valuable; therefore, it should be ranked higher.
Easier for Google
Internal linking ensure that the web pages you want Google to rank higher are easily discoverable by the search engine. This is the fundamental step in increasing your website’s visibility on the SERP (search engine results page.)
Digital Googly’s Best Practices of Internal Link Building
Now you know the importance of building links. But how do you go about it to make your effort effective?
Here are some of the best practices of the SEO experts at our digital marketing company in Kolkata, India, to build a strong network of internal links –
Use Keyword-rich, descriptive anchor text
Unless the anchor text that makes up those internal links is optimized, internal linking does not have much value.
In an ideal world, your anchor text must adequately describe the page’s content.
If you want your linked-to page to rank for certain keywords, use exact, partial-match, or contextual anchor text to indicate greater relevance to Google.
Include links to old posts in newly published content and vice versa
According to one of the best SEO service providers in Kolkata, India, in general, no new blog post should be published without including internal links to other relevant content.
It must also go the other way around – adding internal links in older posts that point toward any new content you publish (especially if the new content is essential and has ranking potential).
Linking to the new content from old posts with many backlinks will help pass along more link equity. Link equity is a search ranking factor based on the idea that certain links pass value and authority from one page to another.
Monitor and Repair Broken Links
Internal links on your site may break over time as you add new content, update existing content, or change URL paths.
If you ignore the broken links, you’ll be doing your visitors and your SEO efforts a disservice as the links will be redirecting them to a dead page.
Therefore, it’s critical that you build link maintenance into your strategy and quickly identify and repair any broken internal links.