Ecommerce success is dependent on the site speed. It has an immediate impact on your conversion rates, repeat business, and search engine rankings.

In this post, Digital Googly, a web development company in Kolkata, explains the importance of good eCommerce site speed and why yours might be low.

 

Why is site speed so important?

Conversion 

Lower bounce rates and higher conversion rates have been linked to fast websites. According to Google, a one-second increase in site speed can boost mobile conversion by 27 percent.

And, with 70% of shoppers purchasing on mobile, site speed clearly has a significant impact on your revenue potential.

 

Repeat Business

It’s cheaper to get existing customers to make a repeat purchase than to find new customers, and site speed is an essential factor in this.

In fact, a study shows that 79 percent of customers will not repurchase from an eCommerce site if they were “dissatisfied” with the site’s speed (i.e., a fast site is more likely to get repeat customers).

 

Google Search Ranking

Google regards site speed as an essential ranking factor. It means that if your site speed is slower than your competitors, they have a better chance of ranking high on Google SERP.

 

Common Reasons for Slow Page Loading and What You Can Do About It

Visual Effects

Animation and video can make your site dynamic and exciting. However, at the same time, from the visitor’s perspective, the value of these elements tends to be zero if they cause the site to load slowly.

It might come as a shock, but guess what – “your visitors are prepared to forego ‘live’ images to quickly access their required information,” says the web design experts of our web design and development company in Kolkata, India.

 

Heavy Images

High-quality images are essential. They help grab the attention of your visitors, act as emotional triggers and boost the relevance of your content.

Imagine a website that sells cat food with a banner image of a playful cat – cute, right?

But imagine if the image is so high in quality that it fails to load in time, and you lose interest in the process – pity, right? Therefore, it is preferable to reduce the weight of your high-quality image as much as you can without sacrificing quality.

 

Excessive Plugins, Add-ons, and Scripts

Plugins are helpful because they extend the capabilities of both site visitors and site owners.

However, too many plugins, add-ons, and scripts slow down page loading speed, lowering the site’s conversion rate.

 

Embedded Videos

Any videos hosted on your website’s platform (especially those not optimized) increase the resource loading time.

They are also plagued by freezes and slowdowns if the hosting is poor, says the lead web developer of our web development company in Kolkata, India.

The best solution is to upload videos to specialized video hosting sites like YouTube first and then embed them on the resource.

 

Too many HTTP requests

Stylesheets, images, and scripts consume the majority of total load time.

The more such components on the site, the more HTTP requests it must make, resulting in a slower loading speed.

You can help the site load faster by simplifying the design, removing complex elements, and removing unnecessary redirects.

 

The server’s distance from the user’s computer

According to one of the best web design and development companies in Kolkata, Indiathe closer the user is to the server, the faster the site loads the content.

It is best to use distributed content delivery networks, or CDNs, to avoid losing remote audiences.

A content delivery network (CDN) is a network of servers that distributes content from an “origin” server worldwide by caching content close to where each end-user is accessing the internet. The requested content is stored on the origin server before being replicated and stored elsewhere as needed.

Now that you know all there is to know about website loading speed buckle up, fellas; you got work to do.